As a content creator, you may have ideas bigger than your pocket book. Whether it’s an ambitious short film or the travel vlog of your dreams, your ad revenue may not be enough to fund your ideal project.
Here are five fun ways to fund your content creation.
1. Set up a merch booth at a convention.
Many vloggers travel to conventions to meet fans and network with other creators they admire. Consider setting up a merch booth at the next event you attend. You can sell merch and meet fans in one easily accessible place. Check your event’s website for details about renting a booth.
You can dream up fun and creative ways to draw attention to your merch booth. For example, KickThePJ built a claw machine to sell his plushies from.
2. Take interesting sponsorship deals for other social media platforms.
Though your main focus may be on YouTube, you shouldn’t shy away from doing sponsored posts on other platforms. Be open-minded about trying new products or going on brand trips.
The more sponsored posts you do, the more interesting opportunities will come your way. Hazel Hayes does occasional sponsored posts, so Cadbury asked her to be a part of their #TakeTimeToGiveThanks campaign.
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My grandad Kevin worked for Cadbury his whole life and as far back as I can remember he always kept a stash of chocolate for the grandkids when we came to visit. Even now that he’s passed away, I think about him every time I see a bar of Cadbury chocolate and smile 😊 For me, @CadburyUK are synonymous with family and home, which is why I’m so delighted to be part of their #taketimetogivethanks campaign, which is all about giving thanks to your loved ones and letting them know how much you appreciate them. This gorgeous, hand-painted Cadbury Roses tin was created by @OliviaBurtonLondon as part of the campaign, and to help you give thanks to someone special in your life, there are 500 pairs of tins to give away! All you need to do to win is post your own message of thanks on Instagram (including #taketimetogivethanks @oliviaburtonlondon and @cadburyuk). The best entries (as chosen by Olivia Burton & Cadbury) will get two tins – one of their own to keep and one to help say thanks to someone special, in the real world as well as on social media ☺️ #AD
3. Monetize your insights and experience as an online life coach.
Because you’re an influencer, people look to you for advice, inspiration, and recommendations. You can give you followers the opportunity to come to you for one-on-one advice by becoming an online life coach.
Virtually anyone can become a life coach through a training program. Check out the video below to learn more about getting started.
4. Offer creative perks to crowdfunding supporters.
Many creators supplement their income through crowdfunding, allowing fans to donate a certain amount each month in exchange for special perks. YouTube offers Channel Memberships to eligible creators, but anyone can sign up for Patreon.
You can raise a lot of money and have a lot of fun with Patreon. The perks are only limited by your imagination. For example, Hank and John Green, known together as vlogbrothers, create a second silly podcast for the fans who support their main podcast’s Patreon.
5. Freelance as a videographer, photographer, or editor.
Finally, you can put the practical skills you’ve developed as a YouTuber to work as a freelancer. Offer your services as a videographer for local events, a photographer for aspiring influencers, or a video editor for vlogger friends who need a little extra help.
You can find lots of helpful tips for getting into freelancing online. Check out the video below.
Funding your more ambitious content ideas doesn’t have to drain your budget. Get creative with a crowdfunding campaign or put your practical skills to use as a freelancer.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.