As a musician, it’s a good idea to set up a budget for promotion. You can purchase online ads, print posters, and manufacture merchandise to sell at shows. However, not all of your promotional strategies have to cost money.
Here are five free ways to get music promotion.
1. Host a virtual show with Facebook Live.
If you don’t have the money to plan a tour just yet, virtual shows are a great way to bring live music to your fans. With Facebook Live, you can give them a show from the comfort of their laptops and cellphones. Simply schedule a time and date, promote your show on social media beforehand, and then go live.
This video will teach you how to make sure your Facebook Live show sounds perfect.
2. Build an artist app.
Rather than hiring a web developer, you can build your own artist app for free. Plenty of celebrities, such as Kylie Jenner, use their apps to post exclusive content and updates for their fans. Use your app to post behind-the-scenes content and social media updates.
Video tutorials like this one can help you build your own app.
3. Upload your music to SoundCloud.
Millions of music fans use SoundCloud to find new artists. Upload a few tracks to give listeners a taste of what you have to offer. Be sure to link where your music is available for download as well.
Watch this video to learn how to upload music to SoundCloud from your phone.
4. Set up a like gate for access to exclusive content.
Woobox is a great tool for increasing audience engagement with your social media content. You can install a like gate free of charge. When you install a like gate, visitors to your site will be required to like your Facebook page in order to access certain content.
Check out this video to learn more about how Woobox works.
5. Search Twitter for potential fans.
Use Twitter’s search feature to find and reach out to potential fans. Search for artists with a similair style or areas you’re scheduled to play in. When you find a music fan, follow him or her or send a tweet. Not only will this person see your message, but his or her followers will as well.
Watch this video for more information about building your fan base.
Promoting your music doesn’t have to take up your entire budget. Try these methods to get free promotion for your next single or show.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.