Shorts — YouTube’s answer to TikTok’s video format — has now been fully rolled out across the platform. Using this feature can help you reach new potential viewers and engage with your current audience in a new way. By mastering Shorts early on, you’ll be at the forefront of the feature’s boom in popularity.
Here are a few ways to grow your audience using YouTube Shorts.
1. Create with first-time viewers in mind.
YouTube Shorts are already generating a ton of traffic for creators. As a result, it’s highly likely that your Shorts will be shown to viewers who’ve never even heard of your channel before. Therefore, if you want to turn them into subscribers, you need to captivate them in sixty seconds or less.
Inside jokes and references only your core audience will understand can be fun, but they can turn away viewers who aren’t familiar enough with your content to understand them. So, when creating a Short, try to visualize it from the perspective of someone who’s totally new to your content. Think of your Shorts as the free samples handed out at the grocery store to advertise a new product. You’re giving them a taste of your content to get them interested in watching your longer videos.
2. Generate visual interest with editing tricks and onscreen text.
It’s no secret that viewers have short attention spans. With Shorts, they can easily scroll to another video as soon as they get bored of yours. So, your goal as a creator is to keep them engaged for the entire duration of your video.
Creating visual interest in your Shorts will make them more visually engaging, which will help you hold your viewers’ attention. Each video should be more than just your face on camera; utilize all of your screen space. Use editing tricks, such as filters or effects, to liven things up. You can also use onscreen text to provide labels, emphasize a point, etc.
3. Edit as tightly as you can.
When creating a short, the most important thing to remember is that you only have a minute. Every second counts, so don’t waste your valuable time on awkward pauses, unnecessary bloopers, or off-topic segues. Any of these could be the reason a viewer decides to scroll right past your Short.
If you accidentally pause or fumble on camera, don’t worry, though. You can edit it out before publishing the video. Keep your editing tight and succinct. This will help you hold your viewers’ interest and make the most of your time.
4. Add captions to increase accessibility.
If you’ve spent any amount of time on TikTok, then you’ve probably encountered viewers asking their favorite creators to put captions on their videos. Captions are such a popular request because they make content more accessible, enabling more viewers all across the globe to enjoy it. As a creator, accessibility for your viewers should be one of your highest priorities.
Therefore, you should add captions to your Shorts before you publish them. Type them out as onscreen text somewhere that won’t be covered by logos, buttons, etc. Be sure to match the timing of your captions up with the audio.
YouTube Shorts can bring a lot of new viewers to your channel. Use these tips to make the most out of this feature and grow your audience.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.