Talented hip-hop and R&B artists are often recruited to play small parts on Fox’s hit show Empire. Many of these artists are in the beginning stages of their career. The show gives them enough publicity to get the audience wondering who they are. These artists have strong YouTube presences and a bright path following their appearance on Empire.
1. Post snippets to get fans excited for the release of your next single.
V. Bozeman is a soul singer from South Central, Los Angeles. Her song “What is Love” was debuted on the pilot episode of Empire, and it has had over 27 million views on YouTube. Since then, she has been promoting her upcoming album on YouTube. A week before her newest single was released, she posted a minute-long snippet video. It played a small portion of the song to get her fans excited for the single to release. This is beneficial because it generates more customers to buy the song.
2. Post recaps of career-related events you attend to promote yourself as a personality.
Bre-Z is a talented rapper that has made her mark in the Empire community as being completely honest and true to herself, both on and off camera. Currently, she posts YouTube videos of her music as well as recap videos of events she’s attended. These recaps don’t promote her as an artist, but as a person, which is equally as important. The videos show her having fun amongst friends and fans, making her more likable as a public figure.
3. Post promos leading up to new song or video releases to get fans interested.
Azmarie Livingston’s role on Empire as a DJ has motivated her to further pursue a career in music. In the weeks before she released a new song, she posted promo videos for the song. In these videos, she talks about how proud she is of the song, how excited she is for everyone to hear it, and thanks people that have helped with the song. Most importantly, she provides viewers with a way they can download it before everyone else.
Empire helps expose talented artists who would not usually be addressed nationwide. These artists are taking their lucky hand and using it to promote themselves as musicians via YouTube. The techniques of maintaining their fame can be used by many other YouTube artists.
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Corinne Rivera appreciates every type of music, which stems from her experience in dance and playing the guitar and the flute. She currently resides in San Francisco where she studies electronic communications, explores the city’s art, and attends concerts of all genres.
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