Your viewership is so much more than just the number of views your videos get. To grow your audience, you need to balance pleasing your current audience with reaching new viewers. Creating and maintaining this balance will be easier if you understand the different trends in your viewership.
Here are three key things you can learn from your viewership trends.
1. To find these metrics, locate the “Returning Viewers” box on the audience tab of your YouTube Analytics.
In order to find the metrics for your viewership trends, you need to dig a little deeper into your Channel Analytics. First, navigate to your YouTube Studio. Then, on the left sidebar, select “Analytics.”
Next, go to the “Audience” tab and find the line graph. This chart, labelled “returning viewers” measures the two metrics you’re looking for. The purple line tracks your number of returning viewers, and the blue line records your number of new viewers.
2. If you have more returning viewers than new viewers, then your current audience is loyal and consistent.
The line that sits higher in the graphs is where the majority of your viewers are coming from. If your channel has more returning viewers than new viewers, then your current audience is relatively loyal. You probably tend to see a consistent number of views from video to video.
If this is the case, then you need to focus on bringing in new viewers in order to grow your channel. Test out a few video ideas with wider audience appeal or collaborate with other creators outside of your content niche. You can also try promoting your content on other platforms, such as TikTok and Twitter.
3. If you have a higher number of new viewers, then you have a high number of casual viewers.
If the new viewer line is higher than the returning viewers line, then there isn’t a whole lot of consistency among your audience. A lot of your subscribers aren’t watching your videos, and your core audience isn’t coming back week to week. You probably tend to see noticeable differences in your view counts from video to video.
If this is the case, then you need to focus on building your core audience. Encourage your viewers to subscribe to your channel and turn on post notifications in your call-to-action. Create video series instead of standalone uploads. Put together playlists and put in the links in your end screens and video descriptions.
Once you understand where your views are coming from, then you’ll know where to focus your video promotion. Utilize your knowledge of your viewership trends to grow your audience while maintaining your current viewership.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.