Taylor Swift is a global music star. She has sold over 114 million albums and has 26 billion streams on Spotify.
Here are 3 key lessons from her success.
1. Put in the time
Taylor Swift spent two years playing at local concerts and fairs. That’s two years of her perfecting her craft and learning how to get fans to respond. This way, she would know exactly what works and what doesn’t and could make more meaningful music. This led to her being discovered by Scott Borschetta of Big Machine Records in 2004. Thus, don’t be afraid to put in the time.
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2. Be willing to change
Taylor Swift went against her label and released “1989” as a fully-fledged pop album. She felt it was the right move since it was coming naturally to her. The gamble paid off, with “1989” selling over 1.3 million copies in its first week. That was the largest sales week for an album since 2002. Thus, don’t be afraid to change things up if your instincts are telling you to go for it.
Photo by Eva Rinaldi Celebrity Photographer
3. Work hard
Taylor Swift’s work ethic played a huge role in her success. For example, she performed 85 shows across 4 continents for her “1989 World Tour”. Her rigorous training schedule required months of preparation, rehearsals, and performances. The tour grossed over $250 million in ticket sales, making it one of the highest-grossing concert tours of all time by a female artist. Thus, work hard and have a great work ethic.
Photo by Eva Rinaldi
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