One of the best ways to attract attention to your channel is a giveaway. People are more likely to pay attention to a promotion when there’s something in it for them, so holding a contest could bring them in droves. The best place to hold your contest is on Instagram.
Here’s how to promote your YouTube channel with an Instagram contest.
1. Determine your own goal.
What do you want to get out of this contest? Do you want more subscribers, or do you want help promoting your latest video? Is it more followers that you need?
Whatever it is that you want out of a contest, the goal is yours to set. The goal you determine will drive the duration of your contest as well as its rules and guidelines.
Check out this video to learn more about the basics of running a social media giveaway.
2. Choose a prize that will get your audience excited.
In order to get your followers to enter the contest, choose a prize they’ll get excited about. Make it something related to the content you create, such as makeup for a beauty vlog or a new Xbox for a gaming channel.
Popular vlogger Bunny Meyer uploads a lot of unboxing videos featuring novelty items and 90s nostalgia. So, for her Christmas giveaway, she kept the same theme.
3. Establish rules and guidelines.
Next, you need to decide how your viewers can enter your contest. In the post that you make to announce your giveaway, spell out all of the rules as clearly as you can. Detail how they can enter, the length of the contest, what the prizes are, and where the winner will be announced.
Put your giveaway rules in the caption like this beauty blogger did.
Want to win all of this makeup?!???????? Thats right, it’s GIVEAWAY TIME! I am going to be giving away over nearly $400 worth of Anastasia Beverly Hills product. This includes 40 single pan eyeshadows and two lipsticks. Empty makeup palettes will be included as well. You guys have seriously been so sweet and supportive the least I can do is show you how much you mean to me! ✨Here are the rules to enter…✨ 1. Must be a follower of mine if not already 2. Like this post and Tag 3 makeup besties in the comments below 3. Repost this picture on your page, tag me in the picture, and use #ciaramarieovagiveaway (and any others you want to add as well) ???? That’s it! Giveaway is open INTERNATIONALLY. ???? Everyone is welcome to enter. You can enter as many times as you want as long as you don’t repeat names, tag celebrities, fake accounts, or people you don’t follow. You only need to tag 3 NEW friends in comments for additional entries. ???? BONUS ENTRIES: If I see you liking and commenting on previous and future posts of mine I will personally give you EXTRA entries into the giveaway. Giveaway will end in three weeks on 3/27 at 12:00 pm PST. Winner will be contacted via DM and announced publicly after I’ve contacted them. Goodluck beauties! Love you guys! This giveaway is not sponsored nor affiliated with Anastasia Beverly Hills. All products were purchased by yours truly. Note: If you are under the age of 18 you must have parental consent to enter. P.S. Expect more giveaways to come guys cause you deserve it! #ciaramarieovagiveaway #giveaway #makeupgiveaway #abhgiveaway #anastasiabeverlyhills #abh #hugegiveaway #beautygiveaway #internationalgiveaway #freemakeup #makeupgiveaways #ilovemyfollowers #freebies #abhshadows #abhlipstick #makeupparty #eyeshadows #entertowin #makeupgoals #makeupcollection #makeupmafia #anastasiabeverlyhillscosmetics #makeupblogger #sweepstakes #makeup
4. Contact the winner promptly.
The most important part of your contest is choosing a winner. Be sure to announce the winner of your giveaway early the day after your contest ends.
You can create a graphic similar to the one below and share it on your Instagram story.
Congrats Dana @ohsosouthernhome on winning my 2k giveaway!!! I hope you enjoy each of the special goodies you receive. I’ve said it a million times, but I can’t thank the ladies enough who joined me in celebrating, it means so much to me! ???????????? #winnerwinnerchickendinner #giveawaywinner #2k #enjoyit #luckygirl
You can attract lots of new followers by holding an Instagram contest. Convert these followers into viewers by posting about your new videos during the giveaway.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.