Promoting your music doesn’t have to break the bank. With a little time and creativity, you can work with any budget constraints to bring attention to your music.
Follow these tips to promote your music in ways that are easy and affordable.
1. Invite fans to form your online street team.
Indie duo Heffron Drive went from recording on a hand-me-down laptop to performing all over the world. A large part of the band’s success is the relationship they formed with their fans early on. Rather than advertise with ad banners or spam emails, Heffron Drive often relies on fans to promote new music and upcoming shows.
Like Heffron Drive, you should connect with your fans who have created fan clubs or street teams. If they haven’t yet, don’t be afraid to start a street team of your own. Reward fans who post flyers and advertise for your upcoming singles with free merchandise or retweets.
Lead singer Kendall Schmidt organizes “secret missions” with his fan clubs to promote new material.
2. Send out promotional material early and often.
Sending out promotional material such as posters and press releases allows you to alert local media to your new music or your next show. It can be as easy as emailing a well-written press release to your favorite music blogger or as complicated as delivering ad posters to every local music store.
Sending out promotional material well before a new music release or show will help you get more bang for your buck. It gives media outlets and advertisers more time to decide what to do with the material, and it helps get your news to potential fans early.
Watch this video to learn more about making a press kit for your music.
3. Put download links in the descriptions of your music videos.
Though the descriptions of Taylor Swift’s music videos are short, she always includes the iTunes download link. It’s never buried so deeply in the description that viewers can’t find it right off the bat.
When you post a new music video, the download link should be one of the first things listed in the description. That way, when a viewer likes the song, he or she can easily find where to buy it.
The download link for “Out Of The Woods” is right below the video.
4. Seek out sponsorships with local brands.
Katy Perry is well-known for her quirky sense of style. She carried her love for beauty into the advertising world by partnering with the makeup company Covergirl. Katy helps design new products and appears in ads. The sponsorship increases exposure for both the artist and the advertiser.
With a sponsorship, you don’t have to invest anything other than your time, effort, support, and social media. When you partner with a brand, you’ll be paid to post about their products or services on your social media. You may also be asked to appear in a commercial.
Check out this video Katy Perry did for Covergirl.
Promoting your music doesn’t require a huge investment. In fact, you may even be able to make money with certain promotional strategies. Follow these tips to start promoting your music without breaking the bank.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.