A successful YouTube channel should be like a tree. It keeps growing, whether it’s blooming in the spring or just inching towards the sky little by little. There are several things you can do to keep your channel growing.
Upload at the same time on the same day every week.
Think of your content as a popular television show. When your favorite show is in season, you expect there to be a new episode on at the same time every week. In fact, you may even plan your evening around being able to watch the new episode premiere.
Your viewers think of your new videos the same way they think about new episodes of their favorite shows. They want to be able to watch a new video around the same time every week, so you should keep your uploads as consistent as possible.
As a bonus, consist uploads can gain your channel favor with YouTube’s ranking algorithm. To make the most of it, make sure every video you upload is at least ten minutes long as well.
Focus on increasing viewer engagement as much as your number of views.
A lot of organic views come from suggested videos, and the algorithm suggests videos that have high levels of viewer engagement. Therefore, you should focus on increasing the engagement from your current viewers as much as you focus on getting more views overall.
To increase your viewer engagement, encourage your viewers to like the video and comment with a call-to-action. You should also reply to as many comments as possible, especially the first few hours after your new upload goes live.
Live stream regularly.
Many creators have found large audiences by live streaming. Whether you’re playing a video game, showcasing your art skills, or just chatting about your week, going live can help you reach viewers who may not have found your channel otherwise.
You can also use live streams to engage with your current audience more. These streams will supplement your weekly uploads, both when you’re actually live and as archives.
To make things even better, you can increase your income by live streaming using Super Chat. Find out everything you need to know in this post.
Write and upload your own closed captions.
Did you know that adding captions to your videos can help you get up to eighty percent more views? Increasing the accessibility of your videos opens up your content to a ton of potential new viewers. Though the auto-generated captions are nice, they’ll never be as accurate as the captions you write yourself.
Check out the video below and the rest of its series to learn how to write and upload your own closed captions.
Collaborate with other creators who run in different circles.
Collabing with your close friends is fun, but your most dedicated viewers are probably loyal followers of all your friends’ channels, too. If you want to grow your channel, then you need to get your name in front of viewers who might not hear of you otherwise. To reach these viewers, you should collaborate with creators whose audiences are completely different from yours.
For example, if you’re a gamer, then you may play Mario Kart with a family vlogger. If you’re a beauty vlogger, you could work with an educational channel to make videos about the science behind lipstick.
To sustain your channel growth, keep reaching new viewers in little ways. Upload consistently, go live regularly, and collab with creators whose audiences are different from yours.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.