How The New Content ID Changes Protect Creators

On the creator blog, YouTube announced a few major changes to its manual copyright claiming tool. Unlike previous changes to copyright claiming, these changes were in favor of creators and their protection rather than in the best interests of advertisers.

Here’s what you need to know about the new changes to YouTube’s manual copyright claiming tool.

Copyright owners are already required to provide timestamps for manual claims.

In the previous Content ID update, YouTube began requiring copyright owners to provide timestamps alongside their manual claims. This decision came after CEO Susan Wojcicki shared her concern for improving creators’ experiences with copyright claims in a quarterly Creator Letter.

Since then, creators have been able to use YouTube Studio beta to get manual copyright claims removed. You can learn how in this post.

Now, manual claims won’t be allowed for short or unintentional uses of copyrighted music.

Many creators felt it was unfair for companies to be able to claim all of their revenue from a video because they used a short piece of copyrighted music. Moving forward, manual claims for short or unintentional uses of copyrighted music will not be allowed.

However, it’s also important to note that this only applies to manual Content ID, which requires the copyright holder to review the video and file a claim themselves. If the music was caught through the Content ID match system, then the new policy does not apply.

It’s still best to use only unlicensed content in your videos.

Regardless of any policy changes, the number one way to protect your channel from copyright claims is to avoid using any copyrighted content in the first place. Stick to unlicensed music, which you can find through YouTube’s Audio Library.

If you feel that your use of copyrighted content falls under Fair Use, then you can dispute any copyright claims as well. However, you should ensure you have a thorough understanding of your Fair Use defense before the video goes live.

These changes to YouTube’s manual content ID policy will take effect in September 2019. The platform strives to create a place where both creators and copyright holders can thrive.

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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.