Vox is a YouTube channel focusing on a broad base of topics in media. The channel is self-described as a source to “cut through the noise and understand what’s driving events in the headlines and in our lives.” Vox creates videos ranging from mathematics and astronomy to political commentary and the latest news on Kanye West.
Here’s how you can emulate Vox’s model for success.
1. Be able to explain things.
Viewers love learning new things in an interactive way. Vox’s videos inform viewers on interesting topics that some would never think to look up. It is important for vloggers to be able to cash in on their knowledge.
In one of their most recent videos, Vox explained the shift in how cars are designed from the past to modern day. Within a few days, there were already thousands of comments.
2. Present new angles of looking at things.
When a viewer is scrolling through YouTube, they want to learn, but they also want to be surprised. Presenting a new way to look at popular culture or geography excited readers.
Vox’s video breaking down the economics behind the show The Simpsons had one viewer labeling Vox as “a smarter Buzzfeed.”
3. Produce a broad range of videos.
Regardless of bringing new ideas to the table, it is important for a vlogger’s channel to cover a wide variety of subjects. No channel should be limited to one thing. The more ambitious a channel becomes, the more opportunity it has to expand its identity.
Vox has grown to over one million viewers precisely because they have such a great range.
Vox has a lot to teach vloggers looking to provide interesting concepts through captivating videos. Having an expertise on many different subjects is helpful to YouTubers looking to use their intelligence to gain views. Read up on the topics and make interesting connections that others wouldn’t. Try to expand what a channel can be, and one day, it may have twice as many subscribers as Vox does.
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Will Randick is a blogger and educator working out of the Bay Area.
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