While YouTube gives everyone the option of enabling ads, you have to have certain qualifications before actually receiving any money for both having ads and promoting businesses on your channel. Recently, YouTube changed its policy that caused some positive and negative feedback. Take a look at how anyone can generally qualify for ads on their videos.
1. A large following
There’s no real set number of subscribers you should have before businesses start reaching out to you, but it tends to happen when you’ve accumulated a large enough following. When you consistently have a lot of views on your videos, you can enable ads, and YouTube will probably reach out to you about potential offers. Businesses and brands will also contact for promotions (e.g. advertising their product in a future video) because they see your high subscriber count and trust that plenty of people will watch your videos.
Jenn Im (clothesencounters) has quite a large following on her channel, so many brands reach out to her for promotional and sponsorship deals. In the following video, she partners with Simple Skincare.
2. Related content
Regarding the type of sponsorships and ads for your videos, the content is the most influential. For example, if you upload makeup tutorials, then makeup brands will likely reach out to you because of the related content. Many of the business deals you get with your channel depends on the type of content you put out.
You may find that you already get plenty of sponsorships even before you’ve hit 100,000 subscribers, or that you’ve already his 200,000, and you haven’t had many. This is simply because of your content and whether companies with similar ideals take notice.
Being a beauty guru, Tanya Burr fittingly advertises beauty products. In the following “GRWM” video, she has an entire section devoted to casually advertising Dorco razors.
3. No swearing
You may have noticed that there are some YouTubers who bleep out swear words. Chances are, it’s because YouTube won’t endorse videos with heavy swearing in them. This is highlighted in YouTube’s new policy that was released a little less than a week ago, but it has also been the case for a while now, mostly because other third-party business also prefer no swearing in ads.
Of course, there are YouTubers who do swear and still make money, like PewDiePie, but keep in mind he has more than 47 million subscribers. For most YouTubers, they have to take it slow and follow the guidelines presented to them by YouTube’s ad policy and the agreements in their business deals.
Alfie Deyes (PointlessBlog) always bleeps out the swearing in his video or simply doesn’t swear at all. (Also notice that the title of the video has the word “Ad” in it, because it is a rule of thumb to say somewhere on the video that it is a sponsored video).
Bonus: No controversial issues.
This was another guideline added recently, and it received much backlash from many big-name YouTubers like Philip DeFranco and Einshine. YouTube states in its ad policy that videos discussing controversial issues and politics may not receive ads or any funding.
Understandably, both YouTube and third-party businesses would prefer that their promoters refrain from discussing any controversial topics that may affect their own brand. So, they vaguely advise YouTubers to stay away from controversy. However, this has erupted in some controversy of its own, as many YouTubers who report on news cannot easily stay away from controversial news. YouTube has yet to comment, and this guideline has yet to be addressed.
See Philip DeFranco’s video about this below.
YouTube determines whether or not your video is monetizable. To ensure that you can make money on YouTube through ads, sponsorships, and other business deals, try to follow the above three guidelines as best you can. It will take time and plenty of patience, but YouTube is where all content creators thrive.
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Angelina Hue enjoys listening to wide variety of music, from instrumental movie scores to alternative indie to Korean pop music. She also likes to make short films and write fiction.
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