Your cover art will be the first thing a Soundcloud visitor will see when they notice your song, having a good cover art is similar to having a good first impression.
Consider the emotion your music brings to your listener. For example if your music gets your audience fired up and excited; warmer colors, sharp lines, and high contrast images create the most effective cover art. On the other hand cooler tones with lighter colors and less motion is more effective for more mellow tunes. Look at music from other genres for ideas.
Having the album art that attracts appropriate listeners will get the right fans hearing your song. If the people that click on your album art are fans of country and you’re making punk rock, you aren’t going to convert many of those clicks to sales.
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