In a social media-drive world, an online presence is everything for an up-and-coming band. However, no matter how well-known your band is online, it pays to have an all-encompassing band website to serve as an online “headquarters.”
Here are seven things that every good band website should have.
1. Clean design
Do you remember the last time you tried to look for something in a messy room? Keeping your website’s design clean and uncluttered like One Republic’s will make it easy for visitors to find what they’re looking for. Label pages clearly and use colors that complement each other.
2. Short bio
Not everyone visiting your website is going to know who you are. Everyone from new fans to journalists will be checking out your website to find out more about the band. Having a short bio like Ben Cooper’s will immediately show them what your music is all about.
3. Social media links
Many visitors to your site will have found it through social media. Linking them to your other various social media accounts ensures that they know how to connect with you. Hyperlink to your social media accounts on the homepage like the Sonic Boom Six.
4. Music/video content
This is the reason that people came to your website in the first place. Dedicate a page to YouTube videos and links to purchase songs or albums. You can also place featured videos on your homepage like Fall Out Boy does.
5. Blog
Use a blog to keep fans updated in a more in-depth way than Twitter or Facebook. This is where you can discuss shows in detail or talk about what’s next for your band. Post important updates on the homepage like the Arctic Monkeys.
6. Photo gallery
Create albums for different tours and appearances so that visitors can see what your shows are like. Also include candids so that visitors can get a better idea of your band’s personality. Put them all on a “galleries” page the way that Daughtry does.
7. Upcoming shows
After visitors have gotten to know your band and listened to your music, they will want to know when you’re playing near them. List upcoming shows and appearances online the way that North Of Eight does.
Having a good band website will create a central hub for all of your online traffic.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
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