After a major event, such as a viral video or a collab with a high-profile creator, your subscriber count will probably rocket. However, during quieter times on your channel, your growth will probably slow, and it may even become stagnant.
Here are a few ways to speed up your channel’s growth.
Collab with creators from different niches.
Creating niche content is a good way to establish your audience. Unfortunately, your channel’s growth may have slowed down because your videos have been seen by the majority of viewers in your content niche. However, there are probably viewers out there who would be interested in your channel, but YouTube isn’t serving that kind of content to them yet.
You can reach new potential viewers outside your little corner of the internet by collabing with creators from different content niches. Reach out to vloggers you’ve met at conventions, followed on social media, or subscribed to on YouTube. If you enjoy their content, then your audience will probably enjoy theirs, which is essential for a successful collab.
Then, pitch an idea for a video that combines your content niche with theirs. For example, Joey Graceffa is a lifestyle vlogger, whereas Rosanna Pansino is a baking vlogger. Therefore, testing TikTok food hacks was the perfect concept for their collab video.
Participate in video trends.
Video trends are created from viral videos, but they can also create more viral videos themselves. Whenever there’s a new trend going around YouTube, you should strike while the iron is hot. Your trend-based video can show up in a new potential viewer’s search, or it might be promoted to them by the YouTube algorithm.
You can get a lot of new eyes on your content by participating in a video trend. For example, Jenna Marbles didn’t create the one hundred layers challenge, but her “Ultimate 100 Coats of Things” video is one of the most-viewed videos on her channel. It helped her reach millions of viewers who either hadn’t seen one of her videos before or who hadn’t watched one of her videos in a long time.
Grow your following on other social media platforms.
Finally, if your growth on YouTube is plateauing, then it may be time to focus on a different social media platform for a while. Try to grow your following on a platform that suits your content niche. For example, if you’re a gaming vlogger, start streaming on Twitch. If you’re a comedy vlogger, start sharing sketches on TikTok. If you’re a beauty vlogger, show off your latest looks on Instagram.
Then, as your audience grows, you can redirect that traffic to your YouTube channel. Promote your videos in your post captions. Share clips on your story or your feed. Link your channel in your bio.
For example, skincare creator Hyram initially joined TikTok as part of a YouTube video he was making. However, as his audience grew on TikTok, he was able to expand his platform. He can direct his TikTok followers to his YouTube channel for longer, more in-depth content.
In order to grow your audience, you need to get your content in front of people who haven’t seen it before. If your channel isn’t growing as quickly as you’d like, try one of these strategies to reach new potential viewers.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
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