When starting a channel, many new YouTube creators make the same mistakes. Being new on YouTube can be daunting, but we have gathered a few tips for you to place your channel on a better track for growth!
Here are 4 big mistakes new YouTube creators make and how to fix them to grow your channel.
1. Copying A Successful Creator
A new YouTube creator may be inspired to create content by watching their favorite creator. However, a common mistake new YouTuber creators make is copying their favorite creator’s ideas. While these may be admirable traits, copying another creator will not lead to success and will not improve your creativity skills.
Put your own personal spin on content instead of recreating the same ideas from other creators. Use these inspiring ideas and add your own unique angle that showcases your style and personality. For example, if you are inspired by financial advice videos, instead of using the same topics and tips as other creators, draw from your own experiences with money and offer tips no other creator has shared. Viewers will learn you offer new ideas instead of recycling what other creators share and be more drawn to your content.
2. Not Investing in Their Channel
When starting a channel, many new YouTube creators don’t invest much time or energy into their channel since it is not making money yet and doesn’t have a large following. This can mean inconsistent uploads, poor quality videos, not reading the analytics, or even responding to comments. Without prioritizing your channel, how will it grow and become successful?
Even with a small channel, your role as a creator has to be a priority. While it is ideal to keep your day job before your channel makes comparable earnings, you still need to devote time and energy to be able to grow your channel to that size. Block out time in your schedule every day to brainstorm video ideas, film videos, edit, and upload. Staying consistent with content uploads will keep the algorithm in your favor. Also, make time to study your analytics regularly and respond to comments. You will build reliability and credibility with your audience by investing in your channel.
3. Too Much Content Variety
Many new YouTube creators have a hard time nailing down their niche. They may have lots of ideas and produce content of all different genres. While diversity can be good, not having a clear theme for your channel can confuse viewers and discourage them to subscribe.
Pick a niche that you are passionate about and will be able to create regular content about. Your niche should be specific but broad enough to create new ideas consistently. For example, college basketball is distinct enough to pinpoint a loyal audience yet broad enough to generate endless video ideas.
4. Not Believing In Their Content
New YouTube creators often make the mistake of second-guessing their content and ideas. They can feel insecure about sharing their thoughts or ideas on the internet or feel untalented compared to popular creators in their niche. This can lead to scrapping ideas and videos out of insecurity that could have been successful.
Learn to work past feelings of insecurity and believe in yourself and your content. Only compare your content to other creators in a constructive way that will leave you with new ideas and inspiration. Remember, not every creator, even the popular ones, are fully confident in every video they upload. It is normal as a creator, but do not let this stop you from uploading or taking risks.
Starting a new YouTube channel is exciting and can launch you toward success. Put in the work, be patient with yourself, and enjoy the journey. The tips above can help you break past the initial learning curve of YouTube and start growing your channel!
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Serena Lopez spends her free time making cocktails, listening to podcasts, and exploring New York City.