On YouTube, the video ranking algorithm is king. It determines how many viewers will see your videos, where your content will be promoted, and who will receive push notifications about your newest upload. While no one outside of YouTube HQ knows exactly what goes into the algorithm, many vloggers have discovered through trial and error that having a consistent upload schedule can raise your videos’ place in the algorithm.
Here are three simple steps to improving your upload schedule.
Consistency is the most important thing.
Consistency should be a core tenet of your YouTube strategy. This is most important when it comes to your upload schedule. You should be uploading videos on a regular, consistent basis to build your channel’s place within the algorithm.
Not only will consistency help you find favor with the algorithm, but it will also help you find favor with your viewers. No matter how much they enjoy your content, they might give up on your channel if you only upload sporadically. A consistent upload schedule on your part enables your viewers to make your videos part of their personal schedules.
Schedule your posts so that you can always upload at the same time on the same day.
Consistency is more than just uploading on a regular basis. To get the most out of your upload schedule, you need to upload on the same day every single week. Additionally, you should upload your new videos at the same time of day.
If you’re worried about missing your upload time, then you should schedule your uploads in advance. Upload your video file before your regular upload day. However, instead of setting it to go live immediately, select “schedule.” Then, you can choose exactly when your new video will go live on your channel.
Advertise your upload schedule in your channel header.
Your upload schedule won’t matter much if your viewers aren’t aware of what it is. Therefore, you need to advertise it. For easy visibility, put your upload schedule in your channel header. You can easily edit the text onto the bottom in Photoshop or Canva.
You should also include your upload schedule as part of your call-to-action. As your video ends, tell your viewers when your next video will be uploaded. You can also remind them to turn on your push notification to ensure they won’t miss your next upload.
Making the algorithm love your channel boils down to one thing: a consistent upload schedule. Utilize these tips, and share your upload schedule in the comments!
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.