After breaking ten million subscribers back in October 2016, Canadian YouTube creator Lilly Singh, most commonly known as IISuperwomanII, solidified her position as one of the most popular and successful YouTube personalities of all time. In less than six years, IISuperwomanII climbed her way to number three on Forbes’ list of the world’s highest paid YouTube stars, and she shows no signs of slowing down.
Here’s how IISuperwomanII keeps her videos relevant and continues her rise to stardom.
1. She acts out relatable situations.
From “Types of Break-Ups” to “Types of People You’ll See on Halloween,” Singh keeps her audience interested by sticking with common experiences. She keeps it entertaining by adding in her own comic relief.
Sure, your latest breakup may have been hard, but after listening to IISuperwomanII describe your actions down to a tee, she’ll have you laughing so hard, you’re nearly guaranteed to hit subscribe.
Watch Singh’s most popular video on “How Girls Get Ready…” here.
2. She reaches out to other YouTubers and Hollywood stars.
How does a YouTube star continue her rise to stardom? With the help of other stars, of course!
Singh has explored all angles of fame to boost her up to the top, including teaming up with fellow YouTube stars, such as Liza Koshy, and Hollywood actors, including Adam Devine, Zendaya, and even The Rock.
Collaboration is incredibly important, regardless of the state of your fame. Check out the video titled “Where to Find YouTubers who want to Collab” below.
3. She keeps in touch with her fans.
One of the best things about IISuperwomanII is that she doesn’t let her fame get to her head. Despite being one of the best-paid creators on YouTube, she stays loyal to the fans who got her to where she is today by keeping in contact with them using her #AskSuperwomanLIVE.
These Q&A sessions not only make her more accessible to her fans, but they are also extremely helpful for her,. Fans comment with what sort of content they would like to see in upcoming videos. Check out one of Singh’s live Q&As here.
Rising to the top is no easy feat, but holding your place once you make it is no walk in the park either. IISuperwomanII has worked hard to make it to where she is now, and by following in her footsteps, you too can build up your fan base and be well on your way to stardom.
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Kelsey Leaman is a senior at American University in Washington D.C. studying Economics and International Studies. She is passionate about writing, Lemonade, and Michelle Obama.
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