Taylor Swift returned to the music scene with two hit singles. “Look What You Made Me Do” and “…Ready For It?” are absolutely slaying the Billboard charts, and, thanks to Taylor’s clever promotional strategies, they won’t be going anywhere anytime soon.
Here’s how Taylor Swift is promoting her latest singles.
1. She partnered with a major advertiser to cross-promote their brands.
Taylor partnered with AT&T to create videos to promote her upcoming album. She starred in a few commercials and behind-the-scenes videos, which were posted exclusively to AT&T’s YouTube channel.
2. She shared behind-the-scenes looks at her new music video.
Taylor’s music video for “Look What You Made Me Do” smashed viewing records. She’s since followed up with behind-the-scenes looks at the makeup, blocking, and special effects that it took to create such a complicated video.
3. She shared related videos and articles on Twitter.
Everyone in entertainment seems to be jumping on the Taylor Swift train. On Twitter, the songstress shared an article from Rolling Stone, a video from Ellen Degeneres, and a choreographer’s interpretation of “…Ready For It?”.
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— Taylor Swift (@taylorswift13) September 22, 2017
Taylor Swift is back on top with two hit new singles. Her clever promotional strategies ensure that she’ll stay number one.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
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