A billion viewers are searching, watching, and discovering on YouTube every month. In order to draw as many people as possible to your videos, you have to catch their attention.
Here are 10 clever ways to promote your YouTube videos:
1. Optimize your YouTube videos
In YouTube video promotion, SEO is the name of the game. Search Engine Optimization strategies improve a video’s search rankings and increase its visibility. To rank on the first page of Google, try these SEO strategies:
-Give your uploaded video file the same name as the displayed title.
-Research the most commonly searched keywords to generate YouTube results on Google. Target your content towards these keywords.
-Optimize your video title with targeted keywords.
-Write a long video description that utilizes these hacks.
-Tag your videos with relevant keywords and phrases.
2. Use engaging thumbnail images for successful YouTube video promotion
Thumbnails are to YouTube videos what covers are to books. The thumbnail image might be the viewer’s deciding factor between watching your new Taylor Swift cover for the first time or watching “What Does The Fox Say” for the billionth time. Use thumbnail images that clearly describe what your video is about. Pretend that your video is the next Hollywood blockbuster. What should be on the movie poster?
3. Collaborate with other YouTubers
Two stars are brighter than one! Collab videos are a great way to grow your YouTube audience. These projects help video creators tap into a new niche and increase exposure for each respective channel. There are endless ways to collaborate with other YouTubers. Find the style that best suits your team.
Check out this collab between Brooklyn and Bailey and the Merrell Twins!
4. Ask bloggers to share your video
Lots of people depend on blogs for everything from fashion advice to new recipes to music suggestions. This is why blogger outreach is such a useful YouTube video promotion strategy. Asking bloggers to share your video in their blog posts will split the promotion both ways. Be sure to link back to their posts in your video descriptions or on social media so that your viewers will become their readers while their readers are becoming your viewers!
Follow these tips to get bloggers to feature your video:
-Reach out to bloggers who write on topics related to your video content.
-Offer unique and exclusive content to bloggers.
-Design a personal and positive email pitch.
-Follow professional email etiquette.
5. Allow viewers to embed your videos
Allowing viewers to embed your videos on their social media accounts, blogs, or websites will garner more exposure for your videos.
In order to allow embedding, you must change your YouTube video settings. Visit the Video Manager. Then click Edit under a specific video. Next, visit the Advanced settings tab. Finally, check the box beside Allow embedding.
6. Cross-promote your YouTube videos
Cross-promotion makes use of all of your online platforms. Using every avenue available to you will maximize your video promotion potential.
Here are several effective cross-promotional strategies:
-Link your YouTube videos on your blog, website, and social media accounts.
-Include a YouTube widget on your blog and website to will direct your existing followers to your YouTube -channel.
-Use relevant trending hashtags when linking your videos to social media.
-Adopt video promotion strategies that are designed for each specific platform.
7. Create YouTube playlists
Watch-time is a vital ranking factor on YouTube, and playlists are one of the most effective tools for achieving this. Because playlists enable viewers to watch several videos in a single sitting, you can use them to engage viewers and increase your videos’ search rankings.
8. Promote YouTube videos on social bookmarking sites
Social bookmarking sites are valuable YouTube video promotion tools. Sites such Reddit, Stumbleupon, and Pinterest are crowded with users who are looking for interesting content. Post your video with relevant hashtags to their improve rankings.
9. Participate in forums and discussions
Participate in online forums that discuss topics related to your YouTube video content. Here, you can post links to your YouTube videos on relevant discussion threads in order to enhance visibility. Forums are an especially great way to spread the word on niche video topics.
For example, if you post video reviews of beauty products, then a forum for makeup reviews is an ideal place to post your links. If your channel features your country music videos, then find forums for fans of similar artists you admire. Involving your videos in discussions with like-minded people will increase your exposure and gain loyal viewers for your channel.
10. Promote your videos via email
Emailing marketing is a fast and easy method of video promotion. Send an email to your subscribers every time you upload a new video. Include a short video description and a high-resolution thumbnail to get instant clicks and views. You should also create an email newsletter for your subscribers. Such a newsletter might link your recent interviews, blog posts, or exclusive content. Don’t forget to include a link to your YouTube channel.
Every minute, YouTubers upload 400 new hours of video. Follow these YouTube video promotion strategies to get ahead of the pack.
Interested in getting your YouTube video discovered by masses of targeted fans? Click this link: www.promolta.com
Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
I love your blog posts!
When I release YouTube videos, they always get low views. Im thankful for your youtube promotion tips and this will definitely help my videos.
Thank you.
i agree.
I used Promolta several times for youtube video promotion and it always works. My video gets seen by real people and significantly spikes traffic.
These are really informative YouTube video promotion tips. Will follow for sure.
How exactly is watch-time helpful for YouTube Video promotion?
Great list! I also used blogger outreach to promote my videos. It helped me get a lot of views.
That’s great Liz.
Here is a post on blogger outreach strategies that would further help you with your YouTube video promotion efforts.
http://blog.promolta.com/blogger-outreach-to-get-more-views/
That’s a nicely made answer to a chgnlenailg question
I follow most of these tips to promote my YouTube videos. It really helps!
Thank You!
Please go through our other blog posts for valuable YouTube video promotion tips.
Good post! YouTube video titles and descriptions are usually overlooked. I think people should write brilliant titles to promote videos successfully.
Thank You!
Titles and descriptions have immense SEO value and are very important to promote your YouTube videos. The not only improve search rankings but also compel click throughs.
Hi,
Can you please elaborate on how the YouTube watch-time algorithm works and how it is good for YouTube video promotion?
Hi John,
YouTube will essentially push the rankings of videos that retain viewers for a long duration. By using annotations, playlists and end cards in your video, you can get viewers to watch more related videos. The longer they spend on YouTube because of your videos, the higher your video will be ranked. Thus, watch-time is a very important YouTube video promotion technique.
Do forums and discussions really work? I have tried sharing my YouTube links on forums and have been able to get some traffic, but nothing major.
Hello Lewis,
Did you post links on relevant forums? Also, your YouTube link should be positioned strategically in a way that it adds to a conversation. You should first establish a presence in forums. Randomly posting links will not really work to promote your videos. You need to add to the conversation and establish yourself as a person with valuable insights and opinions. Every one of your YouTube video promotion techniques requires a strategy. Forums will definitely work if you do it right.
Great post! I’d like to add one valuable tip that worked for me. I actively commented and shared videos by other users. YouTube is pretty much a social network. Commenting on other videos boosts visibility for your own channel and viewers are likely to visit your channel and hit the subscribe button. I think this is a very good YouTube video promotion strategy.
I’m glad you found it interesting Laura and thank you for your tip.
These are useful tips. I am going to try some of these to promote YouTube videos.
Thank you!
Please read this post: http://blog.promolta.com/how-to-promote-your-youtube-videos/ to promote your YouTube videos successfully.
great post https://blog.promolta.com/