Future is one of the biggest rappers in the game, and his new music video for “Mask Off” is getting a ton of attention. It hit the trending tab’s #4 spot in the first two days since it was posted.
Here’s why the “Mask Off” music video is so wildly successful
1. It interprets the song’s lyrics literally.
In most recent music videos, directors have been taking liberties with the interpretation. It’s always cool when a rapper turns his or her hit song into a work of art with a deep and metaphorical music video, such as Big Sean’s “Bounce Back.” It’s sort of refreshing to see a rapper go back to basics and release a video purely about the lyrics to the song.
2. The video was directed by Colin Tilley.
Colin Tilley is a Grammy-nominated music video director, and this work is definitely up there with his best. His unique brand of gritty, real -life commentary mixed with surreal imagery is in full form in “Face Off.”
Collaborating with a seasoned director is always worth the effort, and this video is no exception.
3. It’s a commentary on current events.
“Mask Off” is all about riots, specifically addressing protests that follow police shootings. The video is a dramatization of things happening in American cities, and Future himself plays the role of the observer. He rides around in a chrome Bentley while police and rioters duke it out. It’s almost too on the nose, and it’s turning some heads.
The “Face Off” music video is intense, honest, and literal. By collaborating with a successful director and making statements about a dark side of US political history, Future has taken his hit song to a new level with the music video.
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Gabriel Dufurrena is a mathematician, writer, and educator living in Oakland, CA. When he’s not watching YouTube videos or teaching math, he’s riding around in a beaten up station wagon.