The latest news out of YouTube is an update to its age-restricted content policies. The platform prioritizes the safety of its viewers, especially those who are children. One of the main ways YouTube protects these younger viewers is by imposing age restrictions on certain types of content.
Now, the platform is moving towards a more technology-based system for imposing those restrictions. Here’s what you need to know about YouTube’s new age-restriction efforts.
YouTube is actively working to develop technology to aid the Trust & Safety team.
Currently, most age-restricted content is marked manually. Either a creator has checked the appropriate box when uploading, or a member of the Trust & Safety team flags it during a review. While these systems are good to have, they can’t possibly catch all of the content that should be age restricted.
Therefore, to aid the Trust & Safety with its reviews, YouTube is working to adapt its current technology to be able to apply age restrictions automatically. The platform is also actively developing new technology to help with the efforts.
Creators will be able to contest automatically applied age restrictions they feel are incorrect.
The addition of new automated filters leave creators concerned about their monetization. However, any decision made by the automated filters is not final. If a creator feels that an automatic filter wrongly applied an age restriction to their video, then they can appeal the decision.
Additionally, YouTube expects that the new filters won’t have much of an impact on creators who are already in the YouTube Partner Program. The majority of videos that will have automatic age restrictions applied are out of compliance with the advertiser-friendly content guidelines, meaning they already have limited or no ads.
The age-restricted content guidelines have already been updated.
Before putting the automated age restriction filters into place, YouTube did a thorough review of its policies. To ensure the best decisions were made, experts were consulted. The policies were also compared to other content rating frameworks from across the globe.
The updates made to the age-restricted content guidelines were minor, so if your content already complies, then you most likely don’t need to be concerned. The changes have already been put into place. You can find the full list of age-restricted content guidelines here.
YouTube’s new age-restriction efforts are meant to protect viewers, not impede creators’ monetization. As long as your content complies with the current policies, you won’t need to worry about the new automated age restriction filters.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
