For many people who start a YouTube channel, the end goal is to pursue content creation as a career. However, going full-time as a YouTuber isn’t as simple as uploading a weekly video then raking in the ad revenue. Every creator who turns their channel into a sustainable career has to continue to work harder than they ever have before.
Here’s what you need to know about being a YouTuber full-time.
A content schedule will be your new best friend.
YouTube is just as much work as any other full-time job, if not more. However, instead of working with a team of other people, it might just be you in the beginning. You’re solely in charge of filming, producing, editing, marketing, and managing. You’re also a one-person crew, makeup department, hair department, and wardrobe department.
Therefore, in order to stay on top of everything, you should rely on a content schedule. By mapping out your videos a few months in advance, you can plan times for filming, editing, etc. more efficiently. Check out the tutorial below to create your own content schedule.
You’ll need multiple streams of income to protect your bottom line.
A good portion of full-time YouTubers don’t make their full income from ad revenue. While monetizing your channel can help you build a strong financial basis, the unreliability of view counts and the platform’s ever-changing monetization policies can also contribute to financial instability. Therefore, like many of those other full-time content creators, you’ll need multiple streams of income.
There are plenty of opportunities to monetize content in support of your YouTube channel. On the platform itself, you can set up Channel Memberships or sell merch with the Merch Shelf feature. You can also set rates for sponsored videos. Outside of YouTube, you can monetize a podcast or set up a Patreon. You can also do sponsored posts on Instagram or Twitter or share affiliate links.
In order to stay ahead, you should innovate rather than follow trends.
Over the years, different video trends have given rise to many creators who follow them. However, once the popularity of those trends begins to wane, so does the success of those creators. In order to stay ahead and prolong your success, you can’t put all of your eggs in one basket. Rather, you should innovate new video ideas so you can stay ahead of the curve.
For example, DIY creator Karina Garcia rose to prominence a few years ago when she began making slime videos. Even though slime content isn’t as popular as it used to be, Karina’s channel is more popular than ever. Rather than continuing to focus on slime videos, Karina has continued to innovate with unique video ideas, such as the one below.
You can’t grow your channel without taking risks. However, being a full-time YouTuber is a rewarding career path for those willing to work hard and diversify their content.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.