In 2020, a lot of creators watched their subscriber counts skyrocket. Up-and-coming creators can take a lot away from their success. You can utilize the strategies that were effective for those creators to help boost your own channel’s growth in 2021.
Here are a few things you can learn from creators who got big in 2020.
Like Chloe Ting, share your expertise to help your audience improve their lives.
Fitness vlogger Chloe Ting went absolutely viral with her workout challenges. At the beginning of 2020, it seemed like everyone was following one of her routines. She even provided schedules that her viewers could follow to turn her videos into a complete fitness program.
Chloe’s videos were so popular because she shared her expertise and made it accessible. She made it so that virtually anyone could follow the same fitness routines she did. These videos appealed to viewers because they promised to help them improve their lives through fitness.
Like Chloe, you should share your expertise in a way that will improve your viewers’ lives. For example, you might walk them through a difficult level in a popular video game or show them how to get a glam makeup look with drugstore products.
Like Dream, find what makes you successful and stick to it.
Gaming content is experiencing a renaissance. The popular niche seems to be more popular than ever now. Dream is at the forefront of the new wave of gaming creators.
Unlike a lot of gaming creators, however, Dream doesn’t constantly change up his content with the latest games. Instead, he sticks to one game, Minecraft, which has been on the market for years but still has a massive fanbase. By establishing himself as a Minecraft player, he’s been able to come up with innovative video ideas with wide audience appeal. He’s not just reaching video game fans; he’s reaching a massive audience all his own.
Like Dream, you should use the things that make you successful as the foundation of your channel. For example, if you build a popular channel by doing product reviews, you should brainstorm more ideas related to product reviews instead of branching out into DIYs or music.
Like Mr. Beast, spread a positive message.
Mr. Beast’s channel has grown exponentially over the past few years, and 2020 was no exception. His videos often focus on doing good in some way, whether he’s raising money to plant trees or adopting dogs from shelters. He also does a lot of over-the-top challenges.
These videos appeal to such a massive audience because of how positive and uplifting they are. Mr. Beast’s videos are always about bringing joy to someone else, whether it’s the person receiving an extravagant gift on camera or the viewers watching him do something silly.
Like Mr. Beast, you can attract viewers by spreading positivity through your videos. You don’t have to donate millions of dollars, but you could organize a volunteer project with other influencers, share a storytime about how you overcame a massive obstacle, or do an advice Q-and-A.
Creators who are trying to grow their channels can learn a lot from creators who made it big within the past year. Study their most popular videos and implement the patterns you observe into your own content.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.