This year, the YouTube community has seen some major scandals and fall outs, from the infamous Tati vs. James Charles argument to the recent drama surrounding Gabbie Hanna. As an influencer, it’s important to know how to navigate any online drama you find yourself caught up in and, more importantly, how to avoid it in the first place.
Here are a few top tips for dealing with YouTube drama.
1. Build a track record of transparency with your viewers.
Oftentimes, vloggers who find themselves caught up in scandals are called out for covering up their mistakes with lies or withholding information from viewers. Many times, controversial creators find themselves in the same kind of situation over and over again.
As an influencer, your audience wants to believe what you say, so you should prioritize honesty. Keep them in the loop about little things, such as delayed product launches or time apart in your relationship, so that they know they can trust you if bigger problems arise.
For example, Jenna Marbles has always been open and honest with her viewers, acknowledging her mistakes and outlining how she’ll do better in the future. In the comments of her apology videos, viewers praise her maturity and professionalism.
2. Practice building others up instead of tearing them down.
A lot of YouTube drama focuses on “exposing” or “”canceling” rival creators. The quintessential drama video is a lengthy sit-down video in which one creator details what another has done wrong. They may back up their claims with screenshots or other “receipts,” but no matter how much proof they have, they’re still fueling rumors at the end of the day.
When you’re tempted to tear others down online, instead turn your focus to praising the people you look up to. Instead of a dramatic take down, share a funny storytime of your favorites moments with your best friend. Review a makeup palette created by an influencer you love rather than one you can’t stand.
Even if you have drama with another creator, you can still choose to lift them up. One of the best examples of this is former couple and YouTube stars Lisa Schwartz and Shane Dawson. Though their breakup was painful, they’ve had nothing but kind things to say about each other since. They’ve even continued to make videos together.
3. Surround yourself with people who don’t participate in online drama.
A good portion of YouTube drama unfolds among creators who flaunt their friendships online. Once they have a falling out, they decide to tear each other down online. Not only does this behavior impact their careers, but it can also take a huge emotional toll.
They say you become like the five people you spend the most time with. Therefore, you should be careful about the other creators you choose to call your friends. Surround yourself with people who inspire you to be creative, who are kind, and who make you feel comfortable enough to be yourself. Steer clear of creators who make you feel like you have to change something about yourself to be part of their group or those who are known to cause drama.
For example, Grace Helbig has never been at the center of any major YouTube scandals. Nether have her close friends Hannah Hart and Mamrie Hart, whom she collaborates with often.
As an influencer, you should always think twice before you post. Practice integrity and surround yourself with other creators who do the same. If you do find yourself mired in drama, be honest and vulnerable with your audience.
Interested in getting your YouTube video discovered by masses of targeted fans? Click this link: www.promolta.com
Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.