A picture may be worth a thousand words, but a logo represents a thousand ideas. Designing a logo is essential for any YouTuber who wants to take their craft to the next level. A lot of work goes into creating the perfect logo, and these basic tips must be applied to the process.
Here are the top three tips for creating the perfect channel logo.
1. Keep it simple.
The number one tip for creating a logo is to keep it simple. Don’t put a bunch of words in your logo because the logo is supposed to speak for itself. Remember that this is what will show up when you comment on videos; it wouldn’t be wise to put words in such a small box (save that for your banner). When your use words in your logo, make sure they’re short, catchy, and symmetrical.
Preferably, use a symbol so viewers can easily distinguish your brand. A symbol will be easy to plaster on different merchandise that you can sell on your channel. Initials are a good way to increase brand recognition.
2. Choose color and shape wisely.
The color(s) of your logo should match the tone of your channel. Try to limit your logo to one or two colors at the most. Learn what emotions different colors evoke, and use that knowledge to achieve your desired results. For examples, most food companies use red or yellow to make their consumers hungry.
Also, use the psychology of shapes to your advantage. Circles promote love, community, family, and completeness. Triangles, squares, and straight edges imply balance, strength, and stability. Do your research and use this knowledge to subconsciously reach viewers. Check out this short video to spark your research!
3. Be original.
Your logo has to exclusively represent your brand! Being original is extremely important because your logo should never remind a viewer or another company’s logo. It takes a lot of time, a lot of brainstorming, and a lot of tries to achieve logo perfection.
Keep sketches of potential logos because it may take a while to come up with that perfect balance between simplicity and originality. Ask for the opinions of friends and family and take their inputs into consideration. Don’t use overuse symbols such as hearts; an original logo will set you apart from the crowd. For example, the Wine Place logo is a wine glass and a thumbtack, which is eye-catching and original.
Creating the perfect logo is tough work, but these top three tips will make the process a whole lot easier. A logo should be simple, original, and strategic. Use color and shape psychology to maximize the potential of the logo. Do your research and use logo-making software to execute your ideas.
Creating a logo is essential for brand recognition, and is a significant gain or your channel! Use this information to take your channel to the next level.
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Shauna Respass is a writer in every way, whether it be music, poetry, articles, think-pieces, or screenplays. She also enjoys listening to music, reading, discussing viewpoints on various topics, and spending time with her dogs, bunnies, and snakes.