Hashtags are an excellent tool for reaching more people on social media. Whenever someone searches for the hashtags you used, they’ll find your content along with a bunch of similar posts. While promoting your videos on social media, you can use hashtags to get your posts seen by more potential viewers.
Here are the hashtags you should use to promote your next upload.
Start with general hashtags like #youtuber.
First, start with general YouTube-related hashtags, such as #youtuber. Search this general hashtag and you’ll find other popular ones, such as #youtuber, #vlogger, and #youtuberlife. You can choose general hashtags that are a bit more creative as well, such as #youtubestar or #youtubespotlight.
You may also choose hashtags specific to the platform you’re using. For example, if you were using Instagram, you may use #instayoutube or #instavideo.
Get more specific within your niche.
Many people use hashtags to find specific kinds of content, so, the more niche you can get, the better. Use hashtags related to your content niche and the specific video you’re promoting.
For example, if you were uploading a clothing haul, you might promote it on Instagram with the hashtags #youtuberbeauty and #fashionblogger. If you were promoting your next gaming live stream, you might use #youtubegaming and #fortnite.
This beauty vlogger promoted her new makeup tutorial with lots of relevant hashtags. Not only did she use general makeup and beauty hashtags, but she also put the name of the palette she used as a hashtag.
View this post on Instagram
Y’all asked for it.. 🥰 I’ve been getting a ton of questions about my channel… so I recorded a full tutorial on this soft, date night glam for my YOUTUBE using my @juviasplace “The Nubian” palette! Don’t forget to subscribe and turn on your notifications so you don’t miss it! 💕 – – – – – #explore#explorepage#juviasplace#juviasplacepalette#makeup#mua#youtube#youtubebeauty#makeupslaves#makeupslayageworldwide#makeuptutorials#makeuplooks#makeupideas#naturalmakeup
Take inspiration from top creators’ posts.
Finally, you can find relevant hashtags by looking at posts made by the top creators in your niche. They’re reaching anywhere between thousands to millions of followers, so the hashtags they use already come with a huge audience attached.
For example, Mykie from Glam & Gore has been focusing on a series of ghost hunting videos for Halloween. When she promotes them on Instagram, she uses hashtags relevant to the year and her location as well. Other creators making Halloween content could look to Mykie’s recent posts for inspiration.
View this post on Instagram
✨S A L E M G H O S T H U N T I N G ✨ will be live later today! Turn on notifications for glam&gore on YouTube or stay tuned to my IG story to know when it drops! I need your help explaining what the FLUFF happened in this one 😳😬 cause I certainly can’t explain it #ghosts #halloween #halloween2019 #salem #witch
Put your hashtags at the end of your Instagram caption or tweet. To include more hashtags on Instagram, leave them as a comment under your own post.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.