Sponsorships are an important source of income for many content creators. The more sponsorship offers you can attract to your channel, the more money you can make. The best part is that there’s no audience size requirements to start taking sponsorships.
Here are the best ways to draw potential sponsors to your channel.
Create thorough, honest product reviews to build trust with your audience.
Brands use influencer marketing to promote their products and services because it feels more authentic than a standard ad or commercial does. However, if the first product you recommend to your audience is one you’re being paid to promote, then your viewers won’t know if they can trust your recommendation. Your audience may feel like you’re selling out, and your sponsor probably won’t get many sales from your video.
Therefore, before you start creating sponsored content, you need to build a certain level of trust with your audience. Upload thorough, honest reviews for products you’ve purchased with your own money. Additionally, respond to viewer requests for recommendations on your favorite products.
Showcase the close relationship you have with your audiences by increasing your level of audience engagement.
A sponsor’s main goal isn’t merely to increase brand awareness; they’re paying you to make a video that will generate sales. Those sales, of course, come from your viewers. A small but highly engaged audience will generate more sales than a large but passive audience.
To increase your level of audience engagement, solicit more comments by asking questions in your videos. You can also use your call-to-action to remind your viewers to like and share your videos. Additionally, you can increase your audience engagement simply by engaging with your audience more often. Reply to their comments, like their posts, repost their fan art, etc.
Make your business email easy to find.
Finally, sponsors are more likely to reach out to you if you’re easy to get a hold of. Your business email should be your main point of contact with potential sponsors. Therefore, you need to make it easy for them to find.
Put your business email near the top of every video description. You might even highlight it with a short intro, such as, “Are you a business that wants to work with me? Contact me here.” You can also put it in the details section of your channel’s about page. If you’re open to creating sponsored posts on other platforms, then you can should put your business email address in your social media bios.
Sponsors want to work with creators who are going to drive a lot of sales. To draw more sponsors to your channel, you should build a close connection with your fans, increase your audience engagement levels, and make your business email easy to find.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.