Sponsored content is a key source of income for many creators. However, creating sponsored content can be tricky because it often requires you to wade through shady offers and government regulations.
Here’s how to make sponsored posts safely.
Familiarize yourself with your local laws on properly disclosing sponsorships.
Whenever you make a sponsored post, you can’t just tack #ad onto the end and call it good. As a general rule of thumb, you should open a sponsored post by clearly stating the fact that the post is sponsored and who it’s sponsored by. You should also specify whether you’ve bought the product on your own or if it was gifted to you by the company.
However, many countries have their own, more specific rules regarding sponsored content. If you don’t comply, you could potentially face legal action. Therefore, it’s your responsibility to research the guidelines in your area to ensure you’re complying with them.
Thoroughly review every offer and make sure you get a contract before accepting it.
As your audience grows, so will the number of sponsorship offers in your email inbox. However, not every offer you receive is legitimate. Scammers often go after influencers and their impressionable audiences. So, if you aren’t careful, both you and your viewers could end up losing money.
To protect yourself from scammers, thoroughly review an offer before accepting it. Google the company’s name along with “Better Business Bureau” or your country’s equipment. Search YouTube or Instagram for content the brand has sponsored in the past. Then, make sure a clear contract is drawn up to outline the expectations on both sides.
Test any products or services independently before advertising them to your audience.
Your platform is built on the relationship you have with your audience. If you break their trust, then you run the risk of losing everything you’ve worked for. This is especially important when it comes to sponsored content because if you promote a shoddy product, your audience will automatically assume you care more about making money than creating quality content.
Therefore, you should test any product or service that wants to sponsor you independently before accepting the deal. Even if the company sends you free samples, you should consider purchasing it on your own as well to ensure other customers are receiving the same quality product. If you suspect the company might recognize your name on your independent order, then you could have a friend order it for you.
When you’re making a sponsored post, you’re responsible for protecting your platform’s integrity as well as your impressionable audience. Make sure that you’re properly disclosing your sponsorships and only promoting products you genuinely recommend.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.