For many people, the start of a new year means setting goals and making changes. As a creator, you can set yourself up for success by taking the first few weeks of the year to give your channel a facelift.
Here’s how to kickstart your channel growth in the new year.
Update your upload schedule.
You’ve probably had the same upload schedule for months or even years. Your core audience likely has post notifications turned out, but potential viewers who do most of their video watching on other days may have missed quite a few of your videos.
To start reaching more viewers, update your upload schedule. You might move your uploads to a different day or start uploading an additional video every week. You could even start a new series or a weekly vlog. Then, your videos will appear on potential viewers’ home pages at different times.
Organize all of your old videos into playlists.
Whenever you find a TV you like on Netflix, the site will automatically each next episode for you until you’ve reached the very end. YouTube works similarly with playlists. If a viewer watches a video that’s in a playlist, then YouTube will automatically play the rest of the videos in the playlist for them.
To make your videos easier for your viewers to binge, organize all of your old videos into new playlists. Start by putting every upload into a single playlist. Then, make individual playlists divided by subject, series, etc. Promote these playlists in your future video end screens.
Set SMART goals for your content creation.
You can set yourself up for success in the new year by knowing exactly what you want out of your channel. It’s not just having goals that’s important. The way you phrase your goals can make you more likely to achieve them.
Any creator can set a goal for their channel, but smart creators set SMART goals. SMART stands for specific, measurable, achievable, relevant, and time-bound. Check out the video below to learn how to set SMART goals.
Update your channel art and about section.
You probably walk by the same storefronts or streets so often you don’t pay much attention to them anymore. However, if something you see everyday suddenly had a dramatic change, you’d likely notice right away. You might step into your local cafe to see what the new sign in the window is all about or stop to figure out what’s being built down the road.
Catch viewers’ attention by giving your channel a new look. Update your channel art and give yourself a new avatar. You should also update your channel’s about section to better reflect the kind of content you’re creating currently. Be sure to use a few carefully chosen keywords for SEO purposes.
Jumpstart your channel’s success by setting SMART goals for the new year. Update your upload schedule, channel art, and about section.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.