You had an awesome video idea that did surprisingly well. It helped you gain a lot of subscribers, and it noticeably boosted your views. Now, you want to build on the success of that video by expanding it into a series. This series will help keep new viewers hooked while still being entertaining for longtime subscribers.
Here’s how to expand your video idea into a series.
1. Think of an overall goal for the series.
Think of your initial video as one slice of the pie. It’s the first part of something bigger and better. To figure out what that is, think of an overarching goal for your series. It should be a goal the first video contributes towards but doesn’t fulfill entirely. How would you sum up your series in a single sentence?
For example, in this video, Bernadette Banner mentions a previous vlog in which she bought lace for this project. By creating that link, she turned this project she was working on into a series with the overarching goal of completing this skirt. Viewers subscribed so they wouldn’t miss a step in the process.
2. Break your theme down into an outline.
On a piece of paper, start an outline with your first video at the top and your series goal at the bottom. Then, brainstorm to fill in the gap with other videos. Think of the steps you need to take to get from your initial video to the end goal.
Zach from The Try Guys recently started a series with the end goal of launching his own tea company in two months from home. Before he started filming, he planned out the steps he’d need to take and how to capture the process on camera. Each video in the series highlights an important part of launching a business.
3. Plan an upload schedule for your series.
Once you have the video ideas outlined for your new series, it’s time to start planning when each episode will premiere on your channel. So you can appeal to new and longtime viewers alike, don’t let your series overtake your channel completely. You can either mix these videos in with your regular content on your current upload schedule, or you can add a new day to your upload schedule specifically for this series.
Mythical Kitchen is known for weird, wacky recipes. Their series usually revolve around making dishes out of unexpected ingredients or combining two unlikely snacks into one. However, they recently launched a tamer series called “How To Cook Food Good,” which aims to teach viewers kitchen basics. Rather than upload all the videos in the series in a row, Mythical Kitchen has been mixing them in with the style of videos fans are more used to.
4. Link all the episodes in a playlist.
Series are especially great for increasing watch time on your channel. When a new viewer finds an episode they enjoy, they’ll want to watch more, so you should make it as easily as possible for them by linking all the episodes in a playlist. Organize them chronologically so viewers can start from the beginning.
Keep the playlist updated whenever you upload a new video. Promote the series playlist in your video end screens as well as your video descriptions. You can even add the link to an info card in any previously uploaded video. Check out the video below for more tips on promoting your series playlist.
Expanding your successful video idea into a series can increase your average viewership as well as your watch time. Follow these tips to turn one good video idea into an amazing series your audience will love.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.