The right sponsorship can lead to a long-term business partnership with an amazing company. However, sponsorships are like friendships. You both have to put in work to maintain an enjoyable and healthy relationship.
Here’s how to build strong relationships with your sponsors.
1. Get to know the team members you’re working with personally.
Don’t treat the person you’re emailing or calling on the phone as if he or she was simply a mouthpiece for the company. Rather, get to know the people you work with as if they were your coworkers at any other job.
Make a point to use their names in conversation. Bring up things they’ve talked about before, and be sure to thank them when it’s all said and done.
2. Reply to social media and video comments about the brand.
Hopefully, your sponsored video got your audience talking about the company. Now, it’s up to you to keep the conversation going. Answer your followers’ questions about the brand or reply to their positive comments.
Boosting the brand’s social media engagement will make you more valuable to the company. Keep your viewers updated on how you’re continuing to use the products or services, too.
3. Follow the brand’s social media accounts and interact with their posts.
As a social media influencer, what you say and do online has power. You can direct more attention to the brands you love working with by interacting with them on social media.
Take it a step further than just following the company’s accounts. Like their posts and reply to their tweets so that your followers will see them, too.
4. Make yourself available so that the company can reach you easily for future sponsorships.
Even when your brand deal is finished, keep in contact with the company you worked with. Email them every once in a while to see if they have more opportunities for you. Let them know which new products you love.
Communication is a two-way street. Make yourself available to the company as well by providing them with your personal email address or phone number.
Building a strong relationship with your sponsors will open the doors for more brand deals in the future. Follow these tips to create business partnerships that last.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.