No two content creators’ paths to success are the same, but there are common mistakes a lot of them fall victim to in the beginning of their careers. However, by being aware of such pitfalls, you can set yourself up for success and stay a step ahead.
Here are a few common mistakes new creators make and how to avoid them.
Don’t create content without a clear goal in mind.
You started your YouTube channel for a reason. However, many creators lose sight of that as they try to juggle all their newfound responsibilities. You might take on too much or try to do all of your great ideas at once. If you have too much on your plate, you won’t be able to focus on anything other than staying afloat. Your channel’s growth can stagnate.
Instead, keep your content niche and target demographic in focus.
In order to keep your channel’s momentum going, you need to aim towards clear, well-defined goals. Start by determining your channel’s content niche and focus on making videos that fit within those parameters. Likewise, decide what kind of viewers you want to reach and tailor your content to appeal to their demographic.
Don’t upload whenever you feel like it.
Your channel likely started as a passion project or a hobby. If it hasn’t been your main focus, then you probably haven’t prioritized any sort of upload schedule. You may only make a video when inspiration strikes because you’re afraid of running out of ideas or uploading a video that isn’t “good enough.”
Instead, create and stick to a strict upload schedule.
The truth is that the YouTube video ranking algorithm values consistency over creativity. While uploading engaging content should be your top priority, you should also put your upload schedule high on your list of priorities. You need to dedicate yourself to uploading a new video at the same time on the same day every week. If you’re worried you won’t be able to come up with a new video idea every week, set aside some time to brainstorm a bunch of ideas at once and create a content schedule.
Don’t jump at every sponsorship opportunity that comes your way.
Landing your first sponsorship can make you feel like you’ve finally “made it” as a content creator. However, not all sponsorships are created equal. Some companies try to take advantage of influencers, especially those who are new to the game. They may complement your content and insist they’re huge fans, but if they undervalue your work, then they’re not worth your time.
Instead, set your own rates for sponsored content and watch out for scams.
If a brand is offering you “exposure,” free products, or — worse yet — discounted products in lieu of money as payment, then you should be very wary of accepting their deal. The same goes for companies that want to offer you very little money in exchange for things like the right to use your image or content in their own marketing materials. To protect yourself, you should set your own rates for sponsored content and use them to counter any sponsorship offer that comes your way.
As a content creator, you should learn from the mistakes of your predecessors as well as their successes. Tread carefully and stay focused on your goals to steer your career in the right direction.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.