Oklahoma-based vlogger and musician Elise Ecklund has more than 1.3 million subscribers on YouTube. Many of her fans hit the subscribe button for one of two reasons. Either they loved her ukulele covers, or they couldn’t stop laughing at her unique sense of humor. For most of her subscribers, however, it’s a combination of both.
Here’s how Elise Eckland reached 1.3 million subscribers using music and humor.
She chose two of the most popular niches on YouTube.
Many vloggers brand themselves as comedians. Several of them have gone on to become megastars in mainstream media, such as Colleen Ballinger and Lilly Singh. The popularity of internet comedy videos makes this a smart niche for anyone with a good sense of humor to get involved with.
Music is, of course, a wildly popular niche on YouTube. Some of the biggest music stars of today got their start on YouTube, such as Justin Bieber, Troye Sivan, and Tori Kelly.
Elise’s videos offer viewers the best of both worlds, often fusing her sarcasm and silliness with her singing voice.
She covers popular songs by popular artists.
As a YouTube musician, covering only your favorite songs can be tempting. You want to share music you love, but covers of smaller artists or underground hits may not bring in as many views as covers of popular songs do.
Elise often does ukulele covers of popular songs she enjoys. She’s covered songs by artists such as Twenty One Pilots, Panic! At the Disco, Billie Eilish, and Taylor Swift.
Her comedy videos appeal to the younger generation.
Elise’s style of humor is very much designed to relate to the younger Millennial and Gen Z crowd. She jokes about TikTok, Instagram comments, K-Pop, and even Kidz Bop, all of which her target audience either loves or loves to make fun of.
In the video below, for example, Elise tries to become “TikTok famous” in only a day. Her audience adored her take on the recent video trend.
Elise Eckland gained over a million subscribers by sharing comedy videos her young audience relates to and covering songs they love. By creating content in two popular niches, she built a stable, supportive audience.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.