Mark Edward Fischbach, or more commonly known by his YouTube name Markiplier, has been entertaining fans on YouTube since mid 2012. He has since accumulated close to 17 million subscribers. This past week, Mark released a video titled “I Feel Lost,” and within 24 hours, the video reached over three million views.
Here’s how he did it.
1. He strays away from his typical videos.
Videos don’t always have to be full-on funny. Mark has described the content on his channel as “hilarious gaming videos, original comedy sketches, animated parodies” and more. Yet, this video is quite different from that list. Rather than featuring the typical comedy, Mark mixes things up with a somber topic, catching the attention of viewers and allowing for fans to see a new side of the comedic master.
Often times, switching content up and tackling more serious topics can draw in more views and give the channel a new boost.
Check out his comedic side here.
2. He makes himself vulnerable.
Not only is Mark letting fans see a more serious side of himself, but he goes further by allowing fans a peek at his personal emotions. He shares with fans how he’s been feeling lately, and he discusses what drives him personally and professionally. He even sheds a few tears in the process.
This vulnerability opens him up to fans and allows them to see a new side that they haven’t been exposed to before.
Watch Mark open himself up in a similar way in this video titled “Lost a Friend.”
3. He shows appreciation for his fans.
People love hearing how much they mean to someone, and YouTube fans are no different. In his quest to better understand himself, Mark shows deep appreciation for the people who have helped get him to where he is, while also thanking them for their understanding and support throughout his journey.
This show of appreciation adds an extra emotional touch to the video, and it boosts views, too.
Check out part 2 of “I Feel Lost,” in which Mark describes his appreciation for the response of fans here.
Comedy may be a great way to get new fans to subscribe to a channel, but switching things up with some emotional or serious content can be a great way to attract more views to a particular video.
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Kelsey Leaman is a senior at American University in Washington D.C. studying Economics and International Studies. She is passionate about writing, Lemonade, and Michelle Obama.
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