Macklemore’s album Gemini was released September 22, making it his second studio album. The album ranked number one on the Billboard’s independent albums, top R&B/hip-hop albums, and number two in the Billboard’s 200. One of his hits songs, “Marmalade” ft. Lil Yachty, has caught on with music fans, receiving more than 64 million views in just two months.
Here’s why “Marmalade” has become successful in a short period of time.
1. He collaborated with American rapper Lil Yachty.
Collabs can make a song become more interesting. For example, if you think about one of your favorite collabs and then think about how it would sound without the featured artists, it probably wouldn’t sound the same. To take someone who sings alternative hip-hop and someone who raps about hip-hop seems like a good fit.
2. The video is a humor-filled story.
The funny part about this music video is how Macklemore and Lil Yachty are portrayed in the song. The music video follows two mini versions of Macklemore and Lil Yachty as the kids drive around in Macklemore’s Maybach. This is a very creative way of telling a story because it’s not your typical music video, where the main focus is just the artists.
3. Fans reacted positively.
People have always criticized Macklemore’s music because of the social themes he speaks up about. For example, his hit song “Same Love” was positively praised by many, while others who don’t support gay marriage weren’t so happy about it. This song seems to have a more fun and casual vibe to it focusing less on social themes.
Here, a fan reacts to the music video.
“Marmalade” has brought out the fun and creative side of Macklemore. His collaboration with Lil Yachty made it a hit sensation in the music industry. With such an upbeat, fun, and classic sound, this album is bound to become a hit.
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Yocelyn Mendoza is majoring in communications and double minoring in graphic design and Spanish. She enjoys drawing, discovering new music and going on hikes.