A few years ago, model-turned-vlogger Natalia Taylor went viral with a heartbreaking storytime video about being kidnapped as a child. However, after reaching 600,000 subscribers and moving to LA, Natalia abruptly stopped making videos. After moving back home to Ohio, she took a brief hiatus from social media altogether.
However, Natalia didn’t disappear online completely. While her YouTube channel lay dormant, she kept up with her fans through Instagram and Snapchat. Eventually, she returned to YouTube, hitting her first million subscribers even after deleting several of her previous viral hits.
Here’s how this influencer reached a million subscribers after deleting her most viewed video.
She was honest with her audience about her past on YouTube.
Natalia didn’t initially walk away from her channel without good reason. Suffering from the fallout of a breakup, a scandal, and her own mental health, she decided to take the time away that she needed.
Once she came back, she first focused on creating content she loved. As soon as she felt comfortable with her new audience, she opened up about her return to the platform. These confessions transformed Natalia in the eyes of many of her viewers because they were finally able to understand what she had been through.
She repackaged the content from her deleted videos in a new way.
Natalia didn’t just delete her old videos and pretend they’d never existed. Instead, she created a new video retelling her viral story while simultaneously explaining why she deleted the previous one.
While the new video didn’t gain as much traction as her initial viral hit, Natalia was able to share her story in a way that fit with her current approach to YouTube. The video brought in new viewers but didn’t advertise Natalia’s channel as a storytime channel anymore.
She used her experience as a professional model to create videos with a unique perspective.
Trying to create the same kind of videos as before wouldn’t have helped Natalia’s channel grow. While she had new stories to tell, she had learned a difficult lesson about keeping her personal life and her online life separate. Instead of going back to the way things were before, Natalia smartly reinvented her content.
Unlike her old storytime content, many of Natalia’s recent videos focus on her experience as a professional model. Unlike many influencers whose modelling careers are dominantly social media-based, Natalia has been able to use her professional experience to create videos about body confidence, self-image, and even photo tips.
Natalia Taylor made a major YouTube comeback by reinventing her channel. When she changed her approach to creating content, she attracted an even bigger audience than before.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.