When it comes to upload schedules, there’s no one-size-fits-all. The frequency of your uploads depends on several key factors, including your channel size and your skill level. If you’re changing your upload schedule, consider the following things.
How long does it take you to produce a video?
When planning an upload schedule, the most important thing is setting realistic goals. For example, if you already struggle to find time for weekly uploads between college classes and your 9-5, then switching to daily uploads would be highly unrealistic.
Consider how long it takes you to produce one video from start to finish. This includes the planning, filming, editing, uploading, and promoting. Where could you save time? Could you batch film videos? Could you outsource your editing?
Your upload schedule should reflect the time it takes you to create a great video. Remember, quality is more important than quantity.
How consistent is your viewership?
The next factor to consider is your current viewership. If a high percentage of your subscribers watch each new upload, then any additional uploads you incorporate will likely be successful.
However, if you’re struggling to get views, then uploading more often probably won’t help you much. Instead, you should focus on the quality of your videos. Find your most popular uploads, read the comments, and replicate what viewers loved about them.
You may also consider changing the day or time you upload new videos instead of uploading more often. For example, if you have a predominantly preteen audience, but you’re uploading on Wednesday mornings, then you might consider switching to Saturday mornings or Friday afternoons.
How would more frequent uploads impact your revenue?
Next, consider how much you invest into every video. If you’re buying a new eye shadow palette to review or producing a short film for every upload, then you want to make sure you’re getting a return on your investment.
If you predominantly rely on sponsors to fund your content creation, consider reaching out and asking one of your favorite past sponsors to collaborate on a series. You may also increase the incentives for your Channel Members or Patreon supporters.
Alternatively, you could start uploading more casual videos to a secondary channel. On your side channel, you can upload simpler videos such as Q-and-A’s and weekly vlogs.
The best decision is the one that helps your channel grow.
Overall, the best upload schedule is the one that helps you reach new viewers with every new video. If you’re not uploading enough, viewers may get frustrated, but if you’re uploading too often, they may get bored.
You can test the waters by uploading surprise videos and seeing how your audience responds. You can also ask them directly about their preferred upload schedules through community posts and social media polls.
Your ideal upload schedule may change as your channel grows. Continue experimenting and gauge any changes in your viewership until you’re satisfied with the results.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.