Fall Out Boy made a major comeback just a few years ago. Now, the band is gearing up to release its new album, Mania, which drops January 19th.
Here’s how Fall Out Boy is promoting its new album.
1. The band released a celebrity-packed music video.
The official music video for the band’s latest single, “Champion,” is filled with celebrity cameos. The biggest name attached to the video is actor and social media star Jaden Smith.
— Fall Out Boy (@falloutboy) July 28, 2017
2. The group’s official Twitter shared lock screen images for fans to use.
On Twitter, the official Fall Out Boy account shared four promotional images for the album. The tweet encouraged fans and followers to download the pictures and set them as their phones’ lock screens.
We've got your iPhone screen on lock ???? pic.twitter.com/JdOqOZNZ9T
— Fall Out Boy (@falloutboy) August 30, 2017
3. The members have been doing some pretty interesting interviews.
Pete, Patrick, Joe, and Andy have been making the rounds with magazines and talk shows to promote Mania. in an especially interesting interview with Elle, Pete played “Two Truths and a Lie.”
— ELLE Magazine (US) (@ELLEmagazine) August 25, 2017
Fall Out Boy has several unique promotional strategies for its upcoming album. By engaging fans on social media and creating interesting content, the four members are setting themselves up for a successful release.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.