As a content creator, YouTube should not be your only source of income. The platform’s monetization policies and video ranking algorithm can change at a moment’s notice, so you need to be prepared to weather the storm, so to speak. By establishing multiple streams of revenue, you’ll protect yourself from financial uncertainty.
Here’s how creators can monetize their content outside of YouTube in 2021.
Create a Patreon or sign up for a similar crowdfunding platform.
Patreon has been a key source of income for creators of all sizes over the years. For a small monthly donation, fans gain access to exclusive content you provide. You can also set goals, share updates, and connect with your supporters on a more personal level.
The key to a successful crowdfunding campaign is to cater to your most dedicated fans. For example, if you enjoy writing, they may want to see your poetry. If you’re a musician, then you could share demo reels or early drafts of your lyrics. If you’re unsure where to start, exclusive live streams or a private Discord server can work for virtually any creator.
Join the TikTok Creator Fund.
As a content creator, you’re probably already making videos on TikTok. They’re quicker and easier to make than YouTube videos because of how short they are. They also have a huge reach because of the platform’s algorithm. The best part, however, is that you can monetize your TikTok presence through the Creator Fund.
To join the Creator Fund, you only need ten thousand subscribers, and your videos must’ve gotten at least a hundred thousand viewers over the last thirty days. Your content must also be original and in line with the Community Guideline. Additionally, you have to be over eighteen and located in the US, the UK, Germany, Italy, France, or Spain.
Accept offers for sponsored posts on Instagram.
Finally, sponsored content can be a huge source of income for anyone with a social media following. Instagram is one of the best avenues for creators who want to create sponsored content. If you were to scroll through your Instagram feed right now, you’d probably see at least a few sponsored posts.
Set your rates in advance so that you know what to ask for. Then, watch your business email inbox for sponsorship opportunities because rands will often reach out to you directly. You can also let companies you’ve worked with before for YouTube videos know that you’re open to creating sponsored content for Instagram as well.
YouTube AdSense is a core part of your income as a vlogger, but it shouldn’t be your only source of revenue. Monetize your content in multiple ways in order to protect your financial well-being.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.