According to recent reports, 5-Minute Crafts receives about 60% of all the DIY video views on YouTube. With more than forty million subscribers, it’s no surprise that this channel is such a major force to be reckoned with.
But just how did one channel come to dominate such a popular content niche? Here are a few ways 5-Minute Crafts captured more than half of YouTube’s DIY views.
1. Their videos are both entertaining and helpful.
Many people turn to YouTube for one of two reasons. Either they want to be entertained, or they’re looking for a tutorial to show them how to do something. 5-Minute Crafts fulfills both criteria.
When making their videos, 5-Minute Crafts looks for fun and interesting ways to solve common problems.
2. Their content is highly shareable.
Another reason so many people watch 5-Minute Crafts videos is that a lot of people share their videos. Because the videos don’t feature dialogue, virtually anyone from any country can enjoy them.
The content is also shareable because it’s uncomplicated and because it varies. No two videos are the same, so anyone can find something to watch and share with their friends.
3. They upload a high volume of content.
The 5-Minute Crafts channel uploads several different videos every day. The sheer volume of content they share increases their overall view count exponentially.
The variety of tips and tricks in each video also keeps viewers watching for longer amounts of time. Every video gives viewers a ton of different life hacks to choose from.
4. They tease viewers with clickbait.
The 5-Minute Crafts channel is well-known for its use of clickbait. Each thumbnail shows viewers an exaggerated version of one of the hacks in the video. The thumbnails are so shocking that viewers often can’t resist clicking.
The channel’s titles catch viewers’ attention as well by using words such as “magic” and “holy grail.”
5. They’ve expanded to Facebook and Instagram as well.
The 5-Minute Crafts brand has 22 million Instagram followers and 51 million Facebook likes. By sharing clips of their YouTube videos on these other sites, 5-Minute Crafts has grown a major online audience.
5-Minute Crafts grew a massive online following by creating shareable content, using clickbait, and expanding to other social media platforms.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.