Your channel likely has casual viewers who haven’t subscribed to your channel yet. However, every time you upload, you also attract viewers who are seeing your content for the very first time. Growing your channel is all about getting these new viewers to keep coming back for more.
You can hook your first time viewers with these tactics.
Always put your best foot forward.
As the saying goes, first impressions are everything. Therefore, with each new upload, you should strive to put your best foot forward. Every video you post should be a proper representation of the weekly content new subscribers can expect.
This doesn’t mean you can’t make more casual videos. In fact, plenty of viewers enjoy more low-key content. However, just make sure you aren’t making a video just to have something to upload that week. If it isn’t your best work, then it probably doesn’t deserve to go on your channel.
Invite new viewers to subscribe in your call-to-action.
When it comes to gaining more subscribers, ending your video with a call-to-action can be very effective. Before you enter the end screen, remind your viewers to like the video, comment below, and share it with their friends.
To catch the attention of new viewers, invite them directly to subscribe. Say something along the lines of, “If this is your first time on my channel, don’t forget to hit subscribe and join our family!”. This direct invitation will help new viewers feel welcome and encourage them to get involved with your content.
Incentivize them with shout-outs or a giveaway.
Incentives also encourage viewers to subscribe to your channel. Many creators shout-out viewers or new subscribers who comment on previous videos. You can start your next video by shouting out new fans who subscribed after your last upload.
Giveaways are another fun way to gain more subscribers. Hold a giveaway that fans can enter by subscribing to your channel and leaving a comment below your video.
Link playlists in your end screen.
Another effective way to hook your new viewers is to link playlists in your end screen. First, organize your past uploads into relevant playlists. You can make playlists based on series, style, or other similarities.
Then, whenever you upload a new video, include a playlist or two of related videos in the end screen. You can also add links to your other playlists in your video description. Be sure to point out your playlists in the video.
In order to hook your first-time viewers, you have to make a good first impression. Invite them to subscribe in your call-to-action and incentivize them with shout-outs and giveaways.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.