Every vlogger who creates sponsored content has a certain brand he or she dreams of working with. It may be your favorite makeup company, clothing line, or fast food restaurant. With the growth and effectiveness of influencer marketing, more brands are hiring vloggers to create sponsored videos every day.
Here are a few tips to help you get a sponsorship with your favorite brand.
1. Tag them on Instagram and Twitter consistently.
Many makeup and fashion companies find influencers to feature on their Instagram accounts by searching through pictures the company has been tagged in. Every time you post a picture or tweet about using their products, tag the company so they can see it.
Even though this post was about an event she was working with Benefit Cosmetics, beauty vlogger Michelle Crossan also tagged the companies behind her hair and lashes.
2. Make a video about the brand and ask your viewers to share it.
Another way to draw the attention of a brand you love is to create a video about why you love it so much. You can a monthly favorites video, product review, or something more outside the box. In the call-to-action, ask your viewers to share the video on social media and tag the brand.
Many beauty vloggers create videos about specific products by specific brands. Their reviews help them land sponsorships with either the companies they’ve talked about or rival makeup brands.
3. Try to make a personal connection through your social network.
Perhaps the best way to contact a brand you love is to make a personal connection. For example, if you know someone who’s worked with your favorite athletic company, don’t be afraid to reach out and ask them to put you in touch with the right people.
Once you have the contact information you need, create a pitch for your potential sponsored video.
As a social media influencer, you know that your audience is valuable to brands. Use social media posts and personal connections to let your favorite brand know why they should work with you.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
