Hundreds of thousands of new videos are uploaded to YouTube every single day. As a creator, you may feel lost in a sea of channels that are similar to yours. Making attention-grabbing videos in an oversaturated content niche may be challenging, but it’s certainly not impossible.
Here are a few easy ways to make your videos stand out in your crowded content niche.
1. Be consistent with your branding.
In order to stand out, your channel needs to be recognizable. Think about what makes Coca Cola stand out from all the other soda brands or what makes the iPhone stand out from all the other cellphones on the market. Brand names like Coca Cola and Apple are associated with quality, but they’re also associated with specific colors and logos.
As a content creator, your channel is your company, and your videos are your products. Therefore, you need to create a strong brand and remain consistent with it. Choose a color palette, use it to design a logo, and then use that as your watermark. Write a tagline that describes your channel and put it on your header as well as in your bio. Most importantly, choose a channel niche and stick with it.
2. Prioritize quality over quantity.
You may feel like uploading videos more frequently is the way to stand out. However, in reality, the opposite is true. Uploading one well-produced video a month is better than uploading two rushed videos every week because your viewers appreciate quality more than quantity.
Creating a content schedule can help you stay on track so you can prioritize the quality of your videos. First, determine an upload schedule that works best for you. Then, spend some time brainstorming video ideas. Finally, choose the best ideas from your brainstorm and use them to plan out which videos you’re going to make for the next several months.
3. Balance creating original content with following trends.
Your goal is to create something viewers can’t find anywhere else. However, sometimes, trendy content is what it takes to get them to your channel in the first place. Therefore, it’s important that you learn to strike the right balance between coming up with unique video ideas and following the platform’s current trends.
The proper balance will be different for every creator and every channel. However, a good practice for anyone who wants to participate in a video trend is to adapt it to your content niche. Don’t just recreate what everyone else on the platform is doing. Mesh the latest video trend with the kind of content you typically produce on your channel. Then, the video you upload will be totally unique.
In order to make your content stand out from the crowd, you need to prioritize consistency, quality, and originality. Keep uploading videos that resonate with your audience, and your subscriber count is sure to grow.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.