Your viewers are more than just followers. They can be your biggest supporters and your best customers as well. As a social media influencer, you can increase your income by marketing products and service your audience wants directly to them.
Here are a few ways you can turn your social media presence into a successful business.
1. Use your following as a platform to work as a sales consultant for a larger company.
Companies like Tupperware and Avon have long used sales consultants and representatives to sell their products directly to friends and family. Thanks to social media, these sales consultants can use Facebook pages, Twitter chats, and live streams instead of passing out catalogs or hosting parties.
Working as a sales consultant for a larger company is a great way to turn your social media presence into a business, especially if you’re just starting to grow your channel. These opportunities allow you to work at your own pace and on your own schedule.
This vlogger shared her Avon sales representative starter kit in an unboxing video.
2. Make use of YouTube’s merch shelf feature.
Many YouTubers turn their channels into businesses by selling their own merch designs. If you put your channel logo on hats and t-shirts, then you can easily design products your audience will love.
YouTube makes selling your merch super simple, too. By using the Merch Shelf feature, you can sell your designs directly under your videos. All you have to do is set up a Teepsring store.
3. Create your own products for an Etsy shop.
If you want to get a little more crafty, then you can start an Etsy shop! Upcycle thrifted clothes, create essential oil blends, or make slime.
Use both your YouTube videos and your Instagram story to show off your new products. Then, retweet or repost any pictures from fans who order from your shop.
This vlogger showed viewers how she runs her Etsy shop from home.
4. Crowdfund a creative project.
If you’d rather create a project than a product, turn to crowdfunding. Create a video to promote whatever it is you want to make. It could be a film, a book, or even a game. Then, include your crowdfunding link in the description.
On your crowdfunding page, set several different reward levels. For example, supporters who donate so much may receive early drafts of the project, a Skype session with you, or something from the set.
When Hazel Hayes announced that she was writing a book, she also shared her crowdfunding link in the top of the description.
5. Invite viewers to sign up for virtual classes or coaching.
Finally, if you don’t want to create products or a project, you can offer your audience a service instead. Share your skills through virtual classes or offer advice through online coaching. You can teach your classes through FaceTime or Skype to make it easy.
If you’re interested in starting an online coaching business, be sure to check out the video below.
You don’t need a lot of capital to start a successful small business. As a social media influencer, you already have potential customers in place. Now, it’s time to find a business idea you’re passionate about.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.