In the current YouTube landscape, watch time matters as much as your view count does. A high watch time score can boost your channel’s place in the video ranking algorithm, thereby helping you reach more potential viewers.
Here are five easy ways to boost your watch time over the weekend.
1. Put your latest upload at the top of a playlist.
Playlists are one of your best watch time-boosting tools. Once the video a viewer is enjoying ends, the next one in the list plays automatically. It’s like the way Netflix encourages users to binge watch entire series by pressing the play button for them.
Put your most recent upload at the top of a new playlist. Then, as viewers get caught up this weekend, they’ll be enticed to keep watching the videos that play next. You may even share your playlist link on social media in place of the video’s individual link.
2. Update past video descriptions for better SEO.
You can raise your past videos’ places in the search results by updating their descriptions with improved Search Engine Optimization. SEO boils down to having the right keywords in the right places, and your video description is the perfect place to start.
If your video description doesn’t already have a brief synopsis of the video itself, begin by adding one. Think of the top of your video description as the back cover of a book. How can you sell your video at a glance?
Next, add a description of your content overall. Use keywords that would lead viewers to your channel. For example, if you’re a beauty vlogger, you might use keywords such as “makeup,” “tutorial,” or “product reviews.”
3. Share nostalgic content from older videos.
Nostalgia drives people to watch reruns of the TV shows they grew up with. Think of the unwavering popularity of Friends. Nostalgia works the same when it comes to cult classic movies or other stories that are retold over and over. King Kong movies are still being released. Batman’s story has been remade so many times.
You can bring your audience’s attention back to your older videos by sharing nostalgic content. Maybe you’ll post a throwback behind-the-scenes picture on Instagram or reminisce about your first collab on Twitter. Whatever you do, be sure to find the link to the video you’re talking about and share it with your followers.
4. Add cards to your most recent uploads.
Whenever you watch a YouTube video, you can hover over the little “i” in the top right corner to see any cards the creator has added. Cards can either be polls or links. If you click a link card, you’ll be taken to the URL the creator set.
You can add your past videos as cards to your most recent videos. You might add the previous upload, the one that came after it, or another related video. Even if you don’t verbally mention the cards in the video, viewers can still find them easily.
To add a card to your video, go to your Video Manager. Next to the video, select “Edit” then “Cards.” Choose the kind of card you want and click “Create.” Then, add the link and upload or choose a thumbnail. Finally, update the title and time stamp them select “Create card.”
5. Create and share a “greatest hits” playlist.
Oftentimes, artists celebrate their long and successful careers by releasing an album of their greatest hits. These albums collect all of the artist’s most popular and influential songs in one place, and their fans buy the album so they can listen to all their favorite songs together.
As a content creator, you can put all of your “greatest hits” into a playlist. Organize all of your most popular videos into a playlist. You might also add underrated fan favorites or even just your personal favorites. Then, promote the playlist to your audience.
To boost your watch time this weekend, create and share a couple of playlists. You can also update your past uploads with better SEO descriptions and cards.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.