Having a social media career comes with a lot of pros, but it also comes with its fair share of cons. Networking isn’t easy, especially when you can’t be in the same room as someone. However, even though you do most of your work independently, it’s important to establish and nurture genuine relationships with your peers.
Here are three ways to make friends with other content creators.
1. Leave supportive comments on videos from creators you admire.
In order for your friendships with other creators to feel genuine instead of transaction, you should connect with them based on how much you enjoy their content rather than how many subscribers they have. Start within your own content niche. Find a few creators whose content styles and audience size align with yours. Then, start engaging with their content online.
Begin by leaving supportive comments on their videos. Share words of encouragement, praise for their creativity, or admiration for their work. Don’t be self-promotional in any way. You can also follow them on social media so you can leave equally supportive comments on their posts.
2. Reach out to other creators who are attending the same events as you in advance.
Events such as conventions and brand trips are a great way to connect with other creators. However, if you don’t know anyone else who’s going, you may be nervous about trying to network. On the other hand, if you’re attending an event with friends, you may not make time to hang out with new people.
In either case, you should try to find a few creators you don’t already know who are also going to the event. You can check out a featured creators list, look up the event’s hashtag, or ask the people in charge for the invite list. Then, reach out to a few of them and try to set up a time to meet up during the event.
3. Propose fun collab ideas to other creators.
Finally, collab videos are a great way to reach new viewers, but they can also be a great way to make new friends. To find a potential collab partner, check your video comments for requests or ask your audience who they’d like to see you collab with. You can also check out the “other channels your audience watches” chart in your YouTube Studio.
Next, brainstorm a few videos ideas that would work well on both of your channels. If they’re from a different content niche, consider fun ways to blend your two different styles. Finally, reach out to the other creator directly and pitch your collab ideas. Be sure to mention how much your audiences already overlap.
Building genuine friendships with other creators makes the YouTube community stronger. You can help each other grow, create great content together, and learn from each other.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.