James Corden’s latest Carpool Karaoke video debuting the Christmas edition with Mariah Carey and other guests received a total of over 28 million views on YouTube. Every time a promo for a carpool video is released, fans and subscribers look forward to the day it airs.
Here are a few reasons why these videos are so popular.
1. Inviting well-known personalities increases exposure.
Some guests on Corden’s Carpool Karaoke include Lady Gaga, Selena Gomez, Justin Bieber, One Direction, Stevie Wonder, and Michelle Obama. By inviting incredibly famous stars who have huge fan bases, Corden increases the chances of his videos being watched. The Late Late Show host draws on his guests’ fame to increase his own.
Inviting well-known personalities in your own community, such as local performers or news anchors, can increase exposure for your videos in the same way.
2. The videos are relatable to everyone.
Relatably, everyone on Carpool Karaoke sings in the car. As ridiculous as it sounds, fans like to see their icons participating in personable, human activities. Seeing Britney Spears singing her heart out to her own song in the car is definitely something her fans want to see.
3. The concept is ridiculous enough to be entertaining.
No one takes Carpool Karaoke too seriously, and that’s just the way James Corden’s viewers like it. By keeping his videos lighthearted, James invites viewers to watch again and again.
Don’t be afraid to think a little bit outside of the box with your videos. Viewers will love your creativity.
Carpool Karaoke videos get millions of views. Follow these tips to get on the road to the same level of success.
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Weng Cheong is a Psychology and International Relations double major in Syracuse University. She loves listen to music, take photographs, and travel in her spare time.
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