Vine has always had a place on YouTube in the form of compilation videos. Now that Twitter has pulled the plug on the app, though, a lot of Viners have to adjust their format to better fit the YouTube revenue model. Many other social media starlets have been transitioning from platforms such as Musical.ly and Instagram to YouTube.
Here’s how big social media influencers adapted to YouTube.
1. Daily vlogging is a quick way to mass produce content.
To be really big on Vine meant producing a ton of content. Daily vlogging falls in a similar vein of mass producing content. Viners like Logan Paul found that their eccentric personalities and consistent work ethic fit right into the vlog world.
Vines had to be only six seconds long, but in order to get a decent amount of ad revenue on YouTube, a video should be more that ten minutes. To make up for this, vloggers might perform long skits to start off then work their way into a monologue at the end. This format is easy to follow day after day.
2. Clickbait grabs viewers’ attention.
Clickbait means promising something in the title or thumbnail that is only partially present in the content. Most Vine compilations were clickbait, so it’s almost poetic that former Viners are using the practice to boost views.
Clickbait varies from the risque to the life threatening, and Viners have learned to use everything in between. It’s not the most respected practice, and it can mess up the like/dislike ratio for YouTubers, but it works for getting views.
3. Elaborate skits keep viewers watching.
Viners have creativity. Being able to make interesting content that is only six seconds long takes some talent. Creativity manifests itself most obviously on YouTube in the form of skits.
Skits, comedic or not, are hard to write. For some, this meant making a formula. For Lance Stewart, this meant building a reality in which he is getting haunted by ghosts. It’s ludicrous, clearly fake, and at times hard to watch. Still, this stuff gets views in the millions, so he’s going to keep doing it.
Vlogging, skits, and clickbait seem to be the best way to adapt the talents of a social media influencer. If your current platform has got you feeling stifled, just know switching to YouTube can be as easy as this.
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Gabriel Dufurrena is a mathematician, writer, and educator living in Oakland, CA. When he’s not watching YouTube videos or teaching math, he’s getting into shenanigans with his other writer friends.