Social media marketing gets your videos in front of the people who want to watch them. You’re more likely to reach more potential viewers if you focus on quality over quantity. That means that the kind of people you’re marketing your videos towards matters more than the number of people you’re trying to reach.
Here’s how to create a social media marketing plan that works for you.
1. Meet your target demographic on their own turf.
Your target demographic is the type of viewers that you’re trying to reach. Based on age range, which social media platforms are most popular with your target demographic?
You can determine this with a mix of research and observation. A good indicator of where you should be concentrating your video marketing efforts is where you have the highest number of followers. For example, if your Facebook page has more likes than you have Instagram followers, then your audience is likely in an older age category. You can reach more of your current viewers by focusing your video marketing efforts there.
However, if you want to target more viewers in your chosen demographic, then you should concentrate on growing your following on the platforms that are most popular with that age range. For example, if you want more high school students watching your videos, then you should focus more on Instagram and Snapchat than on Twitter and Facebook.
2. Schedule your social media posts for when your potential viewers are most likely to be online.
More potential viewers will see your posts if you only post when they’re likely to be online. For example, if you want to reach a teenage audience, then you should be posting after school hours. For an older target audience, you may need to wait a few more hours to post after work hours or during your viewers’ lunch breaks.
Because you probably have a different schedule than your viewers do, it’s a good idea to schedule your social media posts in advance. You can use a program like HootSuite to schedule social media posts for when you tweet video links, post status updates, etc. That way, you can ensure more of your followers see your videos without having to change your daily schedule.
This tutorial will help you get started with HootSuite.
3. Interact with active followers.
When you interact with someone on social media, their followers can see the interaction as well. By engaging with your followers, you’re reaching their friends and followers as well as your own.
Though you can’t reply to every single tweet and comment, you can focus your attention on the most active followers. These people are likely already telling their friends about your videos, so their followers may be more likely to check out your videos than someone who hasn’t heard of you yet.
This video will help you increase your engagement with your followers.
By focusing your video marketing efforts on your target demographic, you can reach more potential viewers. Use these tips to create a social media marketing plan that works for you.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.